America 250, Route 66 Centennial and FIFA World Cup to Drive Major U.S. Travel Demand in 2026

A Landmark Year for U.S. Travel

The year 2026 is shaping up to be a landmark in U.S. travel, not just for Americans, but also for global visitors. With the country’s 250^th anniversary (America 250), the Route 66 Centennial, and the FIFA World Cup all converging, the U.S. is set to offer a rare blend of history, culture, and spectacle. Brand USA is leading the charge, positioning this as a defining opportunity for travellers to explore the nation’s heritage, innovation and diversity.

America 250: Honouring History, Inviting the World

At the heart of the celebration is America 250, the official national initiative marking the semiquincentennial of the Declaration of Independence. Organised by a bipartisan commission and America250.org, the campaign aims to engage communities across all 50 states and territories. According to America 250’s planning documents, there will be up to 500 partner programmes, including events, public art, exhibitions and storytelling initiatives.

One of America 250's flagship initiatives, Our American Story, invites people from across the country to nominate individuals whose stories reflect the nation’s complex heritage. There is also a national Time Capsule project involving all 50 states, designed to preserve contemporary artefacts and reflections for future generations.

The organisation is also focusing on civic engagement. As part of its legacy vision, America 250 aims to foster a “culture of service,” encouraging Americans to volunteer through initiatives such as America Gives.

Route 66 Centennial

Meanwhile, the Route 66 Centennial in 2026 is drawing renewed interest in America’s most iconic highway. The Illinois Office of Tourism reports new attractions and community projects that celebrate the Mother Road’s centenary. Restored stretches of original Route 66 pavement are being reopened, including a walkable section in Springfield's Carpenter Park, with historic art installations nearby.

There are also national events in the works. For example, The Drive Home VII, a commemorative cross-country drive, is scheduled for early January 2026, culminating in a display at the Detroit Auto Show. In Illinois, a statewide centennial conference was planned for November 11, 2026, at a location that honours the highway’s history.

For travellers who have always wanted to experience the nostalgia of the open road, 2026 promises both vintage charm and modern commemorations, from murals and neon signs to EV-friendly travel routes.

FIFA World Cup 2026

On the sporting front, the FIFA World Cup 2026 is expected to draw millions of international visitors, with multiple U.S. cities selected as host cities. While precise tourist estimates vary, the scale of the event is likely to drive a surge in hotel demand, travel bookings, and local economic activity. (As per Brand USA’s broader vision.)

Analysts suggest that this World Cup could become one of the biggest tourism booms in recent U.S. history, not just for match attendance but for associated fan zones, cultural pop-ups and city-wide activations.

A Legacy Beyond 2026: Culture, Travel & Infrastructure

While the anniversary and sporting events will catalyse immediate interest, long-term investments may have a greater impact. Washington, D.C., for example, is planning year-long programming across its museums and national institutions. These include special exhibitions and expanded access, particularly around the National Mall and the National Archives, which houses foundational documents like the Declaration of Independence and the Constitution.

America 250 is also emphasising legacy infrastructure, not just for tourism but for civic engagement. The idea is that many of the programmes launched for 2026 will continue to benefit local communities, from educational outreach to historical preservation.

Why 2026 Should Be on Every Traveller’s Radar

• America 250 will be marked through storytelling programmes, community initiatives, exhibitions and public art across regions, giving travellers ways to engage with the country’s history.

• The Route 66 Centennial will offer opportunities for travellers interested in road journeys, with restored segments of the highway, heritage sites and related events planned throughout the year.

• The FIFA World Cup will bring visitors to U.S. cities for matches as well as for fan zones, cultural activities and city-wide events linked to the tournament.

• Infrastructure upgrades and long-term legacy programmes connected to the anniversary year are expected to improve accessibility and cultural engagement for travellers beyond 2026.

Whether you're drawn to history, road travel or sport, 2026 offers a unique moment to experience the United States like never before. Explore Brand USA’s America 250 page to find curated itineraries, regional celebrations and signature events. Be part of a decade-defining story.