Lifestyle

Indian online shoppers in 2025 want speed, free delivery, easy returns, flexible payments, and eco-friendly practices or they’ll abandon the cart without a second thought

This remarkable growth is complemented by exciting new developments, further cementing Outletcity’s status as Europe’s leading outlet shopping destination

Designed specifically for urban adventurers, the new Ava Rover features ReactX foam cushioning and elements from Nike’s renowned Running range

Launching on June 28, 2025, it draws inspiration from an archival running spike, the H-Street pays homage to the Harambee silhouette from the late '90s

Launching July 12, this innovative silhouette marks a bold new chapter in Jordan Brand’s storied history of performance and style inspired by a legendary four-decade legacy

The newly opened boutique offers a fully immersive, world-class retail experience that reflects the brand’s signature aesthetics and sophisticated design language

This exclusive brand experience transports guests into a world of biomorphic beauty and inventive design, centred around the new Velum — Bembury’s first lifestyle silhouette with PUMA

Designed to empower runners to reach their best, the collection celebrates Faith’s record-breaking speed, her Kenyan heritage, and her dedication both as an athlete and a mother

One brand leading the way is Zouk, a proudly vegan label from India, known for its bold, modern designs rooted in Indian heritage, Zouk offers a beautiful range of bags, wallets, and footwear, all completely cruelty-free

A vibrant campaign featured athletes Anshu Malik, Priya Mohan, Jemimah Rodrigues, and Shafali Verma, showcasing how these pieces resonate with women’s diverse sporting passions and styles