Why Indians Are Showing a Rising Preference for White Christmas Travel This Winter

White Christmas Destinations Gain Interest Among Indian Travellers

There is continued interest among Indian travellers in white Christmas travel. Pickyourtrail reports a rise in demand for winter holiday experiences, with data showing a seven to eight per cent growth, as travellers choose destinations associated with snow, Christmas markets and seasonal activities. Five destinations highlighted by Pickyourtrail are Vienna, Lucerne, Prague, Helsinki and Copenhagen.

Vienna, Austria

Vienna is positioned as a destination known for winter events, markets and historic public spaces.

Key Locations

• Rathausplatz Christkindlmarkt, which features seasonal products, food stalls and an ice-skating area
• Schönbrunn Palace Market, known for handmade crafts
• Kaiserschmarrn (Austrian shredded pancakes), a common winter dish

Why visit?

Pickyourtrail indicates that Vienna is accessible via airline connectivity from Dubai and Doha, and has a winter events calendar that continues into the New Year. The company reports a five to seven per cent increase in bookings from India.

Lucerne, Switzerland

Lucerne is described as a destination associated with winter landscapes, alpine scenery and Christmas markets.

Travellers visit Chapel Bridge and Lake Lucerne and take excursions to Pilatus or Rigi. Seasonal concerts take place at KKL. Food such as raclette is cited as a popular winter item.

Why visit?

Switzerland continues to attract demand from India. Pickyourtrail reports consistent interest in Lucerne and Interlaken combinations during December. Snow availability and public transport reliability are highlighted.

Prague, Czech Republic

Prague is known for Christmas markets, historical landmarks and winter scenery. Old Town Square hosts seasonal stalls serving mulled wine and chimney cakes, and organising carol performances.

Popular visitor activities include sunrise visits to Charles Bridge and nighttime views of the castle district.

Why visit?

Pickyourtrail notes that Prague appeals to families and first-time travellers due to cost advantages relative to other European destinations.

Helsinki, Finland

Helsinki offers Christmas markets and functions as a gateway to Rovaniemi, known as Santa Claus Village. Visitors engage with activities such as reindeer routes and sauna culture.

Why visit?

December coincides with the Northern Lights season. Pickyourtrail records a thirty per cent rise in demand for aurora-related itineraries and notes increasing traveller interest in pairing Helsinki with Lapland.

Copenhagen, Denmark

Copenhagen features seasonal installations at Tivoli Gardens and decorative lighting along its waterfront. Food items such as æbleskiver and gløgg are associated with local Christmas markets.

Why visit?

Pickyourtrail reports increased interest in Scandinavian travel, with an eight per cent increase in enquiries for Nordic winter destinations.

Pickyourtrail states that Indian demand for white Christmas holidays has risen to thirty per cent, with travellers seeking snow-covered city squares and Christmas markets. The company notes that travellers are selecting itineraries including Vienna, Lucerne, Prague, Helsinki and Copenhagen as part of this shift. The rise in interest reflects a preference for seasonal travel experiences, with Pickyourtrail offering itineraries based on this trend.