Grand Prix™ Season Singapore 2025 Opens with 16 New Programme Partners

Grand Prix™ Season Singapore (GPSS) returns from September 26 to October 5, 2025, with a curated suite of race-themed lifestyle offerings across the city. The ten days of festivities accompany the FORMULA 1 (F1) Singapore Airlines Singapore Grand Prix 2025, inviting visitors and locals alike to explore the limited-time offerings across various precincts of Singapore and appealing to diverse audiences.

GPSS 2025 welcomes 16 new programme partners, including homegrown favourites New Bahru and Love, Bonito, and global brands such as Moët & Chandon, Adidas, and Glenfiddich. They join familiar names like LEGO®, TAG Heuer and 1-Group. The GPSS headliners also return this year at four locations across the city: Jam Off at Sentosa; GrooveDriver Festival at Marina Central (Suntec City, South Beach, and Millenia Walk); Hit the Apex at CQ @ Clarke Quay; and the new entrant PERFORMA: Singapore’s First Premium Retail Gallery at Plaza Singapura.

Lilian Chee, Director, Sports, Singapore Tourism Board, said, “As we mark the 16thedition of Grand Prix Season Singapore in this milestone SG60 year, we have brought together an exceptional line-up of partners. We are proud to feature more Singapore establishments bringing refreshing additions to the programme, joining premier live entertainment performances and unique race-inspired dining and retail offerings. We hope visitors and locals enjoy these experiences. The Grand Prix Season Singapore promises to create memorable moments for all, reinforcing Singapore's position as a leading lifestyle destination." 

Jam Off returns for its second year, this time at Sentosa, with an electrifying line-up headlined by Asian stars Rain, Ekin Cheng, and Hins Cheung. Other highlights include supercar displays, talent competitions, Jam Off Voice and Jam Off Beats, where contestants compete for prizes and an opportunity to perform on a global stage, with the awards presented by Hong Kong celebrity Stephy Tang. The event also features race-themed booths offering street food and beverages, and exclusive pop-ups showcasing celebrity streetwear and local designer collections.

Over at the Marina Central district, the GrooveDriver Festival returns with a diverse line-up of international and local artists, including British singer Henry Moodie and South Korean singer GEMINI, who will be making their exclusive Singapore debut performances. The line-up also features regional talents like SHAUN and YUJU, alongside local artists Regina Song and WHYLUCAS. A new Electronic Night will feature an all-female DJ line-up, including Japanese DJ Licaxxx, who will be making her highly anticipated Singapore debut. New fringe activities include Retro Rendez-Vous, a vintage car boot extravaganza, alongside a three-day Trackmania esports showdown featuring a public leaderboard challenge and an inter-school competition. Additionally, Pink Blossoms Brewing will be on site, introducing craft beer exclusively brewed for the festival.

Hit the Apex, brought to visitors by CQ @ Clarke Quay and presented by Starhub, kicks off with Music Matters Live, a free-to-the-public live music showcase of 40 artists from 17 countries, including Filipino singer-actor James Reid and Australian singer Go-Jo. Set against the backdrop of the Pulse Grid light art installation, the excitement continues with the GPSS Apex League presented by OutDrive GP, an on-site e-racing simulator tournament where visitors can challenge themselves or watch professional drivers and content creators compete; the Hot Wheels Pocket Pitstop featuring a functional miniature track diorama, games and exclusive merchandise; and Caffeine and Bass, which brings the buzz with a daytime rave and carries the momentum into the after-dark Night Drift.

PERFORMA: Singapore’s First Premium Retail Gallery makes its GPSS debut at Plaza Singapura with a premium fitness retail experience. Visitors can explore a curated selection of fitness and lifestyle offerings, take part in upcycling workshops to turn reclaimed plastics into useful racing-themed accessories, and join performance-focused workout sessions designed for quick training bursts. They can also enjoy refreshments at the Refuel Bar, interact with a gamified locker wall featuring mystery prizes, and complete their experience with race-themed photo opportunities, where they can generate their own personalised driver profile cards.

Among the new GPSS programme partners are homegrown concepts – New Bahru brings together the best of local brands through ECA: Pit Stop in their multi-concept space, while Love, Bonito joins the festivities with a GPSS-themed Runway Reflex Challenge at their ION Orchard flagship store, inspired by the fast-paced Batak reaction-testing game.

Global brands joining GPSS for the first time include Moët & Chandon, which will host the Elevation Lounge at the Bayfront Event Space. The French summer-inspired pop-up event will feature complimentary hot air balloon rides with entry allocated by random draw; food and beverage offerings in collaboration with SUSHISAMBA Singapore, another new GPSS programme partner; masterclass sessions; and exclusive race-themed photography opportunities. Adidas makes its GPSS debut with its first collaboration with the Mercedes-AMG Petronas Formula One Team, presenting a Mercedes race car showcase at Raffles City, and exclusive merchandise and racing simulators at select stores island-wide. Meanwhile, Glenfiddich partners with Aston Martin Formula One™ for a Changi Airport exclusive pop-up of speed and rare whiskies.

Returning GPSS partners include LEGO®, showcasing the life-sized LEGO® Williams Racing FW16 F1 Race Car with race-themed activities and an SG60-inspired diorama built by local LEGO® fans, as well as TAG Heuer, celebrating the Formula 1® Official Timekeeper’s motorsport heritage through an immersive experience and the Oracle Red Bull Racing Formula One show car display, located at ION Orchard. Homegrown establishment 1-Group presents race-themed programming across its 15 concepts, including Wildseed Café’s interactive dog race with themed brunch and pastries, and 1-Arden’s pop-up featuring race-inspired cocktails.