How the Indian Wedding Industry Is Transforming in 2025 with New Trends and Big Spending

As of mid-2025, the Indian wedding industry continues to experience dynamic growth, building on the strong momentum of 2024. This expansion is driven by evolving consumer preferences, rising disposable incomes, and the ever-increasing importance of weddings as both social and cultural milestones. Based on recent research and market analysis, several key trends are shaping the ongoing 2025 wedding season ranging from the rise of destination and digital weddings to sustainability, personalisation, and luxury-led experiences.

Weddings as an economic powerhouse

The Indian wedding industry was projected to be worth over ₹5 lakh crore (around $70 billion) in 2024, making it one of the largest contributors to the country's economy. Weddings in India are not just personal milestones; they are economic events with significant spending on everything from attire and jewellery to venues, catering, entertainment, and travel. Research shows that luxury weddings and destination weddings are growing at a faster pace, particularly in tier-1 cities and among the affluent.

Rise of Destination Weddings

One of the most notable trends since last year is the continued rise of destination weddings, with couples seeking unique, picturesque locations to host their weddings. This includes both domestic destinations (like Rajasthan, Goa, and Kerala) and international locations (such as South Africa, Bali, Dubai, and European destinations). According to a report by the Confederation of Indian Industry (CII), destination weddings are expected to contribute over ₹50,000 crore to the Indian wedding economy in 2024 alone. South Africa, with its blend of natural beauty, adventure, and luxury venues, is increasingly being considered an exotic wedding destination.

However, geopolitical tensions, particularly between India and Pakistan in 2025, will subtly influence wedding planning decisions. Cross-border marriages, which once carried deep cultural and emotional value have seemingly become more complex due to visa restrictions and diplomatic uncertainty. Neutral venues like Dubai, historically preferred for Indo-Pak families, may see altered travel patterns and guest attendance. While this won't drastically slow the industry’s momentum, it would encourage wedding planners to consider new logistics for currently preferred destinations and destinations with more predictable accessibility.

Tech-savvy weddings

The digital transformation of weddings is another significant trend rising since 2024. From online wedding invitations to virtual weddings, digital tools are streamlining the planning process. Couples are also using wedding apps to manage guest lists, track budgets, select vendors, and even live-stream events for guests who can't attend in person. This trend has gained even more prominence due to the pandemic's legacy, where virtual participation became a norm. Research indicates that 50% of weddings in 2025 may incorporate some form of virtual element, making them more accessible to family members and friends living abroad.

Luxury weddings and personalisation

Indian weddings have always been extravagant, but the emphasis on luxury and personalisation has reached new heights. In 2024, couples were seen spending more on creating unique experiences for their guests, including customised themes, curated wedding favours, designer outfits, and exclusive entertainment. In 2025, the demand for luxury wedding planners has soared, with more couples opting for bespoke services to create memorable events.

Research suggests that luxury wedding spending has increased by 20-25% since 2024 compared to previous years. High-end hotels, resorts, and wedding venues are capitalising on this by offering tailored packages, private events, and opulent settings to cater to the growing demand.

Sustainability in weddings

As awareness of environmental issues rises, many couples are opting for sustainable weddings in 2025. From eco-friendly wedding invitations and zero-waste decorations to locally sourced food and sustainable wedding dresses, sustainability is a key focus. A significant number of brides and grooms are prioritising the use of organic or eco-conscious products, with some even opting for minimalist wedding styles to reduce waste.

According to a recent survey by the Wedding Planning Association of India, around 30% of couples in 2024 are considering sustainable options for their weddings, reflecting the growing demand for eco-conscious choices in event planning.

Evolving food trends in Indian weddings

Food continues to be a central focus at Indian weddings, with families investing in elaborate catering experiences that reflect both tradition and innovation. Fusion cuisine, blending regional and international flavours, is gaining popularity. In addition, there is a rising trend toward health-conscious and vegetarian menus, with many couples opting for organic, plant-based foods as part of the growing wellness movement.

Increased involvement of wedding planners

In 2024, wedding planners continue to play an essential role in organising large-scale weddings. Many couples, especially those planning destination weddings or multi-day celebrations, are increasingly relying on planners to manage logistics, vendor coordination, and overall event execution. Wedding planners are also incorporating technology to offer smoother planning and real-time updates for clients.

Bridal fashion trends

Bridal fashion remains one of the most lucrative sectors in the wedding industry, and in 2025, it’s all about statement-making outfits. While traditional lehengas and sarees remain popular, modern brides are opting for fusion wear and contemporary cuts, often combining elements of Western and Indian fashion. Bridal attire is becoming increasingly personalised, with brides choosing outfits that reflect their individual style rather than sticking to traditional designs.

In addition, there is a growing demand for sustainable fashion, with many brides opting for recycled fabrics and fabrics sourced from local vendors for wedding dresses to minimise waste deviating from popular designers.

The influence of social media

Social media continues to be a powerful influence on the wedding industry in 2025. Platforms like Instagram, Pinterest, and YouTube serve as major sources of inspiration for couples planning their weddings. Many couples are also leveraging social media influencers and celebrities to promote their wedding, hire vendors, and showcase their celebrations to a wider audience.

Weddings as a thriving and evolving industry

India’s wedding industry since 2024 is a multibillion-dollar ecosystem, characterised by extravagance, innovation, and cultural traditions. With increasing disposable incomes, an appetite for unique and luxurious experiences, and an emphasis on sustainability and personalisation, the market is set to continue its rapid expansion. As destination weddings and digital tools continue to shape the future, other exotic international locations are increasingly seen as prime choices for those looking to celebrate their big day in style.