In its very first year, Bonga Bonga Mystery Liqueur has made history as the first Indian liqueur to achieve recognition across three of the world’s most prestigious spirits competitions.
The IndoBevs brand secured Silver at The Spirits Business Global Asian Masters, Silver at the World Liqueur Awards, and Bronze at the International Spirits Challenge. These accolades elevate India’s presence on the global spirits stage, reinforcing IndoBevs’ ambition to craft world-class, homegrown liqueurs.
“From day one, Bonga Bonga was imagined for the world,” said Anupam Gurani, Chief Marketing Officer, IndoBevs. “We wanted to invent something that felt current, global, and alive. Something that is true to the IndoBevs brand and is led by what is most important to us – innovation. Winning three of the industry’s most credible awards affirms that ambition and reflects both a growing appetite for experimentation among drinkers and a willingness to embrace brands that tell stories beyond lineage.”
At the core of Bonga Bonga is a closely guarded blend of more than 40 botanicals, ranging from rosemary, thyme and lavender to cinnamon, ginger and honey. The result is a liqueur that is layered, sharp and unapologetically distinct. Designed to be consumed at –10°C as a pure shot, Bonga Bonga is presented as a ritual rather than a mixer — crisp, bracing and designed to awaken the senses. Its innovative bottle features a built-in infuser, allowing drinkers to add dried herbs and customise their flavour experience. Even after the liquid is finished, the bottle has been designed to be reused or repurposed, turning each unit into a creative keepsake.
For IndoBevs, known for its cult favourite BroCode, Bonga Bonga is a statement of intent. With its fusion of international botanicals, futuristic design, and participative drinking experience, it refuses to fit neatly into established liqueur categories. Instead, it positions itself as a “category of one” — a playful, global spirit designed for a generation that values both creativity and ritual.
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