Carvel, the US Soft Serve Icon, Debuts in India with First Store in New Delhi

This August, India will welcome Carvel, the pioneer of soft serve ice cream and one of America’s most beloved dessert brands, is set to open its first store in New Delhi. With a heritage spanning over 90 years, Carvel’s arrival marks a significant milestone in the evolution of India’s dessert scene.

Founded in 1934 by Tom Carvel, the brand is celebrated as the innovator of soft serve – the smooth, creamy ice cream enjoyed by people of all ages. Over the decades, Carvel has become a household favourite in the US, known for its delicious flavours, playful ice cream cakes, and feel-good vibe. Now, that same joy is coming to India, where Carvel aims to bring people together over indulgent desserts that are tasty, affordable, and suited for everyday moments of celebration.

India’s dessert landscape is currently undergoing rapid change. Modern consumers are open to new flavours and formats, while still valuing familiar and comforting treats. Carvel’s menu offers classic soft serves and iconic cakes crafted with character and charm. Flavours such as Flying Saucers, vanilla, chocolate, hazelnut, pistachio, and coffee will be introduced to the Indian market. The brand seeks to make indulgent desserts accessible and part of everyday life, rather than just special occasions.

Sumer Sethi, Founder of Unify Foodworks, states, "Carvel has always stood for joy, celebration and togetherness, all values that transcend borders and resonate across generations. We believe that everyone, regardless of age or background, deserves to indulge in moments of delight. As we enter the Indian market, our aim is to create warm, welcoming spaces where families, students and professionals alike can pause, connect and savour something special. While Carvel’s nine-decade legacy lends its heritage and trust, it is the brand’s simplicity and heart that make it universally loved. We are excited to bring this experience to India and become a part of everyday celebrations across the country.”

The inaugural store in New Delhi will introduce visitors to Carvel’s world of desserts, designed to deliver comfort and charm through both product and environment. The space has been thoughtfully curated to reflect the brand’s friendly and approachable identity whilst incorporating local sensibilities.

“India is a promising new market for Carvel. We see strong alignment between Carvel’s legacy of quality and flavour, and the evolving tastes of Indian consumers," said Steven Yang, Senior Vice President, APAC at GoTo Foods International. "Our work with Unify Foodworks gives us the local insight and operational strength needed to grow with intention and impact."

Carvel’s launch in India is not merely a commercial expansion but also a cultural one. It signifies the increasing openness of Indian consumers to international food experiences that feel both fresh and familiar. As Carvel embarks on this new chapter, it aspires to become a trusted and cherished part of the nation’s everyday celebrations.