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In the run-up to World Food Day, as the global food community focuses on nutrition, sustainability and better eating habits, KFC India has announced a new range of Smarter Indulgence choices designed to balance flavour and nutrition without compromising on the brand’s signature finger lickin’ good taste.
Currently in testing across several markets, these options include innovations in product development, preparation techniques and ingredient selection.
Moksh Chopra, General Manager, KFC India & Partner Countries, said, “KFC has always stood for finger licking good food, done the right way. We’re committed to food & business practices that are better for both people and our planet, and the latest Smarter Indulgence options deliver exactly that. From new menu items designed for balanced eating experiences to smarter ingredient swaps and more sustainable cooking techniques – each option is designed to make indulgence wholesome, without ever compromising on the bold, finger lickin’ good taste our fans know and love. We’re testing these across different markets and are confident consumers will embrace these options that enable them to enjoy their KFC favourites while making more mindful choices.”
Highlights from KFC India’s Smarter Indulgence range include:
India’s first Chatpata Chana Burger: A crispy, golden, protein-rich patty topped with crunchy onions, tangy sauce, eggless mayonnaise, and served in a seeded bun.
Smoky Grilled Chicken: Juicy, grilled chicken leg pieces with an oriental smoky-spicy flavour – a guilt-free indulgence cooked using a grilling technique.
Whole Wheat Bun Upgrade: An option to switch to a bun with reduced maida content across the Zinger Burger range.
Reduced-Fat Mayonnaise: Delivers the same rich flavour as regular mayo with 7 per cent less fat and fewer saturated fats.
Sustainable Rice Bran Oil: Being tested as a cooking medium, rich in unsaturated fats and antioxidants.
As one of India’s fastest-growing quick-service restaurant brands, KFC continues to evolve with the changing tastes and priorities of today’s consumers. The Smarter Indulgence range marks another step in the brand’s journey to make indulgence more mindful and sustainable.
