Moët Hennessy India Enters Uttar Pradesh With New Portfolio in Lucknow

As Tier 2 cities emerge as the new centres of luxury consumption, Moët Hennessy India is raising the bar in Uttar Pradesh by launching its globally renowned portfolio across key markets including Lucknow, Noida, Agra, and Ghaziabad.

This expansion marks a pivotal move for the premium wines and spirits house as it seeks to catalyse the premiumization trend in India’s whisky-forward states. The brand brings to the region icons such as Glenmorangie single malts, Chandon sparkling wines, Hennessy cognacs, Moët et Chandon, and Belvedere Vodka, now available in top-tier retail, luxury hotels, and elite lounges.

India’s premium whisky category is growing at nearly twice the rate of the standard segment in Uttar Pradesh, making it a lucrative terrain for Moët Hennessy’s next growth phase. With rising disposable incomes and evolving aspirations, the state's discerning consumers are seeking refined experiences rooted in legacy and craftsmanship.

 “Uttar Pradesh stands at the confluence of tradition and aspiration. The region is witnessing a clear shift in consumer preferences to refined, globally benchmarked preferences. We see strong traction for premium and above whisky, and our curated portfolio of Glenmorangie, a luxury Scotch single malt, is designed to meet this demand,” said Ipsita Das, Managing Director, Moët Hennessy India.

“As a part of our expansion while we introduce the Glenmorangie Original, a classic favourite from the house of Glenmorangie, we are also introducing Glenmorangie Infinita 18 Years Old, a 19 time global award winner, single malt recently launched in India, aimed at the country’s growing base of connoisseurs and collectors,” he said. 

This move is a clear signal of the brand’s vision to reshape the way India celebrates, bringing international luxury closer to evolving Indian palates.