Simba Beer Launches New YouTube Series ‘First Time with Simba’

Simba Beer recently unveiled its latest venture — a vibrant new YouTube series called ‘First Time with Simba’. This heartfelt and energetic programme celebrates the bravery of trying things for the very first time. Whether it’s taking centre stage or overcoming quirky personal fears, the series shines a spotlight on real people embracing new experiences. At its heart lies a simple message: a touch of courage, the support of friends, and perhaps a cold beer can make all the difference.

"At Simba, we’ve always believed that life’s best moments start with a little courage and often, a good beer," said Ishwaraj Singh Bhatia, Co-Founder and COO, SimbaBeer and ZigZag Vodka. "We’re excited to launch ‘FirstTimewithSimba’ to inspire people to take that first leap, try something new, and create unforgettable memories. This campaign is a love letter to our community and a toast to the many 'firsts' yet to come.”

The series premiered its first episode on May 10, 2025. It’s a genuine tribute to vulnerability, triumph, and human connection. Each episode is unscripted, emotional, and entertaining — a reminder that growth begins when we step outside our comfort zones. This new direction echoes Simba’s core values of courage, creativity, and community.

Over the years, Simba has achieved a series of remarkable milestones shaping its identity. From launching India’s first bottled stout to becoming a leading craft beer brand known for its distinctive tone and unwavering quality, Simba continues to push boundaries.

The brand has supported underground hip-hop and creative subcultures, collaborating with artists like Hanumankind, Chaar Diwari, and Seedhe Maut, and pioneering innovative projects like Uproar — celebrating trendsetters across music, art, and street culture. Its experimental platform, Simba Garage, has delivered limited editions such as Simba Garage: Los Pablos, redefining brewing innovation. With a presence across 17 states and a growing footprint in premium venues and cultural hubs, Simba has built more than just a beer brand — it’s championing an original movement.

Simba’s journey isn’t just about how far it’s come; it’s about where it’s heading next — bolder, braver, and more connected to the communities that have made every sip worth celebrating