Smirnoff Launches Three Exciting New Flavours to Capture Modern Indian Tastes

Smirnoff has announced the release of three daring new variants: Minty Jamun, Mirchi Mango, and Zesty Lime, specifically crafted to cater to the evolving preferences of contemporary India. These vibrant new additions are now available across Haryana, Karnataka, and Maharashtra, celebrating the diversity, energy, and adventurous spirit of India’s younger generation of drinkers.

As social occasions shift away from traditional gatherings towards casual house parties, rooftop soirées, and “third space” hangouts, India’s Gen Z and young millennials are redefining how and why they raise a glass. Their palate is adventurous and global, yet firmly rooted in local flavours. The resurgence of cocktail culture — particularly at home — is driving this change, as younger audiences seek convenient, flavourful, and Instagram-worthy experiences that resonate with their lifestyle.

From a fiery Mirchi Mango margarita and a Minty Jamun spritz with nostalgic charm to a simple Zesty Lime soda pitcher, this new range offers versatile drinking options, whether sipped neat or mixed up into cocktails.

“We’re seeing a clear shift in how young Indians approach their favourite spirits — they want global brands to build a stronger local connect that is fresh and premium, and yet playful. With Minty Jamun, Mirchi Mango, and Zesty Lime we’re not just offering new flavours, we’re creating moments of discovery that are vibrant, social, and rooted in today’s cultural codes,” said Ruchira Jaitly, CMO, Diageo India (USL).

Each flavour has been thoughtfully crafted to reflect the mood and energy of the modern Indian consumer: Minty Jamun offers a nostalgic twist with a contemporary edge; Mirchi Mango excites with a sweet and spicy kick, inspired by India’s love for heat and tropical fruits; and Zesty Lime delivers a refreshing zing, ideal for group gatherings and cocktail starters.

The launch is supported by the brand’s new India-first campaign, “Flavour is a Vibe”—a call to explore taste with freedom, fun, and community. Whether you’re a cocktail enthusiast, a trendsetter on the move, or simply vibing with friends, there’s a Smirnoff flavour to suit every moment.

As India continues to embrace bold expressions and at-home mixology, Smirnoff’s latest innovations are poised to become essentials at every celebration—big or small, traditional or entirely new. The exciting new flavours are currently available in Karnataka, Uttar Pradesh, Haryana, and Maharashtra.