Wow! Momo Launches India’s First Gluten-Free Momos

Wow! Momo, India’s leading homegrown QSR brand, has unveiled a new innovation, the country’s first-ever Gluten-free momos, crafted with quinoa and chickpeas.

This category-first move redefines how Indian street food can be both indulgent and health-conscious. Traditionally made with refined flour, momos are now accessible to health enthusiasts and those with dietary restrictions, thanks to Wow! Momo’s new gluten-free recipe.

The new range is packed with protein, flavour, and all the goodness of quinoa and chickpeas — providing a delicious alternative for fitness-focused individuals and gluten-sensitive consumers. It aligns with the rising demand for healthier eating options in India, where the gluten-free food and beverage market is projected to grow at a CAGR of 13.93 percent, reaching $22.25 million.

According to Sagar Daryani, Co-founder and CEO of Wow! Momo Foods Pvt Ltd, “We’ve always seen the momo as more than just a product, it’s an emotion rooted in comfort and culture. With this new gluten-free range, we’re expanding who gets to be part of that experience. It’s our way of saying that indulgence should be for everyone, and that innovation should never exclude. As we scale our presence in QSR, this range also aligns perfectly with our larger vision of delivering healthier, smarter, and more inclusive formats.”

Chef Ranveer Brar further added, “As a chef, I always say—taste comes first. No matter how healthy or innovative a dish is, if it doesn’t excite your palate, it doesn’t work. That’s what I loved about this campaign. These gluten-free momos from Wow! Momo surprised me — they deliver on flavour, texture, and nostalgia perfectly. The fact that they also include those who usually have to miss out? That’s a win. Great food should never leave anyone out.”

Described as more than just a product launch, the brand positions this innovation as a step toward food inclusivity. “Indulgence should never come with restrictions,” says Wow! Momo, a message brought to life through a digital film featuring celebrity chef Ranveer Brar.

The gluten-free momos will be available across 11 key Indian metros initially, with future plans to introduce them in the ready-to-eat FMCG segment. This move not only expands Wow! Momo’s reach but also reinforces its commitment to mindful eating without compromising taste.