Preferred Hotels & Resorts Unveils 2025 Live Like a Legend Experience

Setting a new benchmark for luxury travel, Preferred Hotels & Resorts has unveiled its 2025 Live Like a Legend experience collection – an annual, exclusive offering of rare, one-of-a-kind moments from the world’s most coveted luxury hotels. With six bespoke journeys, each thoughtfully curated and offered by members of the prestigious Legend Collection, discerning travellers are presented with unparalleled access to the world’s most inspiring and dream-like experiences – opening the door to a world of deeply personal, meaningful travel that surpasses the ordinary and moves into the extraordinary.

“Each year, our Live Like a Legend experiences elevate luxury travel to new heights, and 2025 is no exception,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “With these experiences, guests can immerse themselves in rare and transformative travel journeys created by some of the world’s most iconic properties – with the type of exclusive access that only our Legend Collection hotels can provide. These curated experiences are designed to stay with you long after you return home, inspiring lifelong memories.”

Aligned with the findings of The Luxury Travel Report 2025 by Preferred Hotels & Resorts, which reveal that legacy moments are the new luxury currency – as today’s affluent travellers seek rare, authentic experiences that fundamentally shift their worldview and create lasting memories. More than 61 per cent of respondents indicated once-in-a-lifetime moments as their ultimate luxury experience, while over four in five say that insider connections unlock the most unforgettable travel moments.

Guests may choose from the following six Live Like a Legend experiences:

• Tailored by Armani: A Dream in Design | Armani Hotel Milano (Milan, Italy) – Legend Collection: An invitation-only opportunity – Armani Hotel Milano, a sleek and modern luxury hotel designed by the Armani fashion house, offers a rare glimpse into a world reserved for the most discerning and elite during 2026 Milan Fashion Week. This exclusive journey invites guests to enjoy a three-night stay in the Armani Presidential Suite, including front-row access to the Giorgio Armani fashion show, followed by a private fitting at the Armani atelier – where master tailors will craft two made-to-order garments reflecting the artistry of Italian couture. 

• The Ruler of Your Own Island Estate | The Branson Beach Estate (Moskito Island, British Virgin Islands) – Legend Collection: Nestled on the sunny, secluded beaches of Moskito Island, The Branson Beach Estate invites guests to live like royalty and reign over one of the Caribbean’s most exclusive escapes with a four-night stay at Sir Richard Branson’s private retreat. Combining unrivalled privacy with every imaginable luxury, up to 22 guests can claim the entire estate as their own – with its secluded villas offering sweeping views of the Caribbean Sea and world-class amenities, from infinity pools and tennis courts to paddleboarding, snorkelling, and sailing across turquoise waters. A dedicated team cares for every detail, including personalised menus featuring fresh, local ingredients crafted by a private chef. The adventure includes a helicopter tour over vibrant waters and verdant isles, and a private tour of neighbouring Necker Island, where guests may encounter giant tortoises, playful lemurs and elegant flamingos, plus a sunlit feast in blissful seclusion. 

• Your Personal Winter Wonderland | The Brush Creek Luxury Ranch Collection (Saratoga, Wyoming, USA) – Legend Collection: Set on 30,000 acres of pristine wilderness in the heart of the American West, The Brush Creek Luxury Ranch Collection invites travellers to enjoy an all-inclusive experience that blends authentic Western heritage with modern luxury. Surrounded by mountain stillness under wide Wyoming skies, guests step into a winter wonderland for a four-night stay in a secluded Homestead Cabin – with exquisite culinary moments, including wine tastings, a cooking class, and immersive farm and distillery experiences, as well as soul-stirring adventures ranging from horsemanship lessons, trail rides, and bespoke cowboy hat fitting, to downhill skiing on the ranch’s private mountain and snowmobiling through the Medicine Bow National Forest. 

• Phuket at Its Finest | Andara Resort & Villas (Phuket, Thailand) – Legend Collection: Between jungle and sea, Andara Resorts & Villas reveals a pristine island paradise in Thailand’s tropical splendour, offering two exclusive experiences. For larger gatherings, the secluded Chandara Estate is set apart from the main resort, with panoramic views and ultra-personalised service, offering a three-night stay for 14 guests with a range of activities, including a private yacht cruise to Phang Nga Bay and James Bond Island, an elephant sanctuary visit, and a poolside Thai BBQ with live entertainment. For couples, a private pool villa surrounded by serene beauty and thoughtful indulgences provides a four-night stay for two guests, with a private yacht cruise to the Phi Phi islands, guided night market tour, Thai cooking class, in-villa dinner prepared by a private chef, and nightly Roederer Cristal champagne turndown service. 

• Centre Court Bliss, Sky-High Nights | The Post Oak Hotel at Uptown Houston (Houston, Texas, USA) – Legend Collection: An extraordinary fusion of sport and sophistication, The Post Oak Hotel at Uptown Houston offers the ultimate centre-court experience with four exclusive seats to a Houston Rockets game – including Lexus Lounge access, customised jerseys, VIP entry, and transport to and from the game. After the final buzzer, guests retreat to the luxurious Ambassador Suite for a two-night stay, and gain access to Suite 32 – a private penthouse sanctuary featuring a full basketball court, theatre, gym, and panoramic skyline views. The experience is enhanced by a private sommelier-led wine dinner in The Cellar, indulgent spa treatments, daily breakfast for four, and helicopter transfers from the airport. 

• Mardi Gras, Made Yours | The Windsor Court (New Orleans, Louisiana, USA) – Legend Collection: Just steps from New Orleans’ famed French Quarter, The Windsor Court offers unprecedented access to invitation-only moments and private events for six days of unforgettable revelry in the Big Easy. With only one package available exclusively during Mardi Gras 2026, a group of four guests will enjoy a five-night stay in the James J. Coleman Presidential Suite, complete with police-escorted black car service and privileged access to the most exclusive experiences – from riding in the Krewe of Orpheus parade to a guaranteed table for four at Galatoire’s Friday Lunch, and parade-view dinners with grandstand seating at acclaimed Herbsaint or Desi Vega’s Steakhouse. Highlights include private entry to The National WWII Museum, M.S. Rau Antiques, and after-hours access to the New Orleans Museum of Art – plus a detox day at The Windsor Court Spa, and evenings of live music at Preservation Hall. 

Each of these member hotels participates in I Prefer Hotel Rewards, the brand’s point-based loyalty programme, with six million travellers enrolled globally. Complimentary to join, I Prefer members earn points redeemable for cash-value Reward Certificates, Titanium status, and other value-rich benefits from eligible stays at over 600 participating hotels and resorts worldwide.