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Fitelo, a tailored platform for weight management, disease management, and fitness management, has appointed Milind Soamn as its new brand ambassador as part of a rebranding initiative. This marks a significant step in promoting wellness and long-term health. With Milind on board, Fitelo emphasises that “health has no shortcuts.”
As Milind joins, Fitelo differentiates itself from fad diets and quick fixes by focusing on sustainable, long-term results. At 59, with his consistency, natural living, and boundless energy, Milind has shown that true health comes from everyday choices, not quick tips. Fitelo, which found support on Shark Tank UK (Season 4), has already impacted 12 million lives in 70+ countries by following the same principle, providing personalised nutrition and fitness guidance to help people form lasting habits.
As part of this collaboration, Fitelo will soon launch a series of campaigns with Milind, including “Lose2Win”, where customers who achieve the best transformation will be rewarded with 100% cashback every week. This reflects Fitelo’s belief that health is the best investment you can make, and now it even pays you back.
“I’ve always believed that fitness is about consistency, balance, and enjoying the journey — not shortcuts,” says Milind Soman, Model, Actor, and film producer. “It makes my collaboration with Fitelo feel more natural.Together, we are embracing people across India to adopt a healthy way of life.”
“At Fitelo, we believe fitness is a lifelong journey, not a quick fix,”said Sahil Bansal and Mehakdeep Singh, Founders of Fitelo. “Milind embodies that belief better than anyone else in the country. His consistency, truthfulness, and determination for overall wellness bring together perfectly align with our mission of evolving lives through health practices. We are promoting India to make smarter and healthier choices.”
Fitelo aims to influence India towards sustainable wellbeing and long-term health. Through collective activities, digital films, and content crafted around Milind’s lifestyle values, the collaboration will encourage people to take control of fitness in their daily lives. Together, they are redefining fitness as a journey of consistency and lasting wellbeing.
