Clarks Exotica Enhances Guest Experience with Hyper-Personalised Storytelling

Clarks Exotica Convention Resort & Spa, one of South India’s premier luxury hospitality venues, is transforming the guest experience through a bold move towards hyper-personalised storytelling, an approach that fuses genuine hospitality with deeply individualised moments.

Situated just minutes from Kempegowda International Airport and sprawling across 70 acres of scenic surroundings, Clarks Exotica has a longstanding reputation for its peaceful atmosphere, exceptional amenities, and diverse offerings, from corporate retreats to family holidays. Now, it is elevating its engagement by focusing not only on what it offers but on how guests experience it.

“AtClarks, we believe everyguestcarries a unique story,” said Varun Sharma, General Manager Operations at ClarksExotica. “Our role is not just to serve, but to listen, notice, and respond to make every stay feel like it was meant just for them.”

A Shift from Service to Sentiment

Whether it’s a guest arriving late to find a bowl of hot soup awaiting them in their room, or a couple celebrating their anniversary with a surprise candlelit dinner by the pool, Clarks Exotica is turning everyday hospitality moments into cherished stories.

The resort’s new communication strategy draws on these authentic experiences to enhance its PR and digital storytelling, moving away from generic promotions to content that truly resonates on an emotional level.

Authentic Stories, Real People

At the heart of this transformation is a team dedicated to human-centric hospitality. From Shiva in Engineering, who ensures venues are prepared with meticulous invisibility, to Gautam from F&B, who remembers how a guest prefers their coffee, the culture at Clarks is built on noticing the small things that matter most.

This ethos is being reflected externally as well, through social media campaigns, short films, and blog stories featuring genuine guests and team members.

From Guestbook to Global Audience

Clarks Exotica is actively transforming these personalised moments into engaging content, including:

• Video reels capturing surprise reactions and family moments

• Employee spotlight features showcasing acts of kindness and care

• Social media series like “Captured at Clarks” and “Humans of Clarks” highlighting real experiences

The outcome is a stronger sense of loyalty among guests and a brand presence that feels human, heartfelt, and profoundly relevant.