Dusit International launches ninth hotel brand

Dusit International has expanded its global portfolio with the official launch of its ninth hotel brand, Dusit Hotels. This new offering is designed to provide customised upper-upscale experiences that maintain brand consistency while respecting the distinct character of each market in key city and leisure locations across the world.

Already introduced at three operational hotels – Dusit Hotel Doha in Qatar, Dusit Le Palais Tu Hoa in Hanoi, Vietnam, and Dusit Hotel AG Park in Chengdu, China – with a further property, Dusit Hotel Greenhills in Manila, Philippines, signed and scheduled to open in 2026, the brand has established a notable presence in Asia and the Middle East, setting a robust foundation for future growth.

Created in response to rising demand from hotel owners and developers for unique properties that combine global standards with a strong local identity, Dusit Hotels aims to deliver memorable guest experiences rooted in the cultural and physical context of each destination, all underpinned by Dusit’s signature Thai-inspired gracious hospitality.

With a timeless, warm, and welcoming aesthetic, and guided by the tagline “Distinctly Elevated, Perfected by Place,” Dusit Hotels are crafted to reflect the soul of each location and designed to offer superior comfort for both business and leisure guests across generations. Public spaces feature curated artworks and locally inspired details that enhance the sense of place, while integrated smart technologies enrich the overall experience.

Targeting properties with approximately 120 to 300 rooms, Dusit Hotels are ideally suited for conversions or purpose-built developments seeking to blend refined comfort and modern design with relevant market facilities, including destination dining, versatile event spaces, and wellness offerings tailored to today’s travellers.

Each property exemplifies Dusit’s ability to provide refined, upper-upscale stays rooted in local character and contemporary elegance. For instance, in Hanoi, the 207-room Dusit Le Palais Tu Hoa combines Thai graciousness with Vietnamese heritage, inspired by Princess Từ Hoa, who famously left the royal court to teach silk weaving to locals. This cultural narrative is reflected in the hotel’s design, storytelling, and curated dining experiences.

In Chengdu, the 248-room Dusit Hotel AG Park embraces its scenic setting within Tianfu Agricultural Expo Park, offering nature-based activities, farm-to-table cuisine, and sustainability initiatives aligned with Dusit’s Group-wide “Tree of Life” sustainability programme, providing a mindful yet memorable experience.

In Doha, the 261-room Dusit Hotel features elegant guestrooms, suites, and 96 luxurious apartments in the vibrant West Bay district. It stands out through personalised service, a wide range of international dining options, and wellness experiences via Dusit’s Devarana Wellness concept — from in-room rituals to a full-floor spa, demonstrating how wellness can be seamlessly integrated into the guest journey.

The latest signing, Dusit Hotel Greenhills in Manila, is scheduled to open in Q4 2026. Located on the top ten floors of Primex Tower, a landmark 50-storey mixed-use development in San Juan City, it will feature 200 rooms, a Benjarong Thai restaurant, all-day dining options, a rooftop bar, swimming pool, and ballroom with spectacular city views.

These properties showcase the versatility and appeal of the brand — bringing Dusit’s gracious hospitality and service excellence to life in innovative and distinctive ways, firmly positioned in the upper-upscale market segment.