Sterling Redefines Romance and Reinvention: Navarasa Weddings & MaxiMICE Across India

Weddings and corporate retreats may seem like worlds apart, but both are about creating memories, forging bonds, and celebrating milestones. Whether it is a couple pledging vows under a starlit sky or a leadership team sketching the future against Himalayan vistas, today’s travellers want destinations that tell stories.

Sterling Holiday Resorts, long synonymous with leisure escapes, has embraced this shift. With Navarasa, its signature destination wedding experience, and MaxiMICE, its bold reimagining of meetings, conferences, and incentives, Sterling is reshaping India’s event landscape.

Navarasa: The Nine Emotions of a Wedding Story

Rooted in classical Indian aesthetics, Navarasa draws from nine rasas or emotions: joy, wonder, love, courage, calm, and more. Sterling weaves these into weddings that unfold like cinematic journeys.

Picture a moonlit mehendi in Mussoorie, pheras on Goa’s golden sands, or a royal banquet in Jaisalmer’s palaces. Each resort becomes a stage, with décor, cuisine, music, and rituals tailored to reflect both tradition and contemporary style.

Sterling’s curators manage it all, from venue styling and cultural performances to gourmet spreads and logistics, so families can immerse fully in the celebration. From grand resort buyouts to intimate lakeside ceremonies, every detail is orchestrated with artistry and authenticity.

And for couples in the age of Instagram, every corner, from floral arches to infinity pools, becomes a photogenic backdrop. These are not just weddings; they are stories told in nine chapters of pure emotion.

MaxiMICE: Corporate Gatherings Beyond the Boardroom

If Navarasa is about romance, MaxiMICE is about reinvention. Corporate events have moved beyond fluorescent-lit ballrooms. Leaders now seek inspiration, wellness, and impact. Sterling answers with immersive strategy meets, conferences, incentive trips, and team getaways.

Imagine sunrise brainstorming in Kufri, wellness workshops in Rishikesh, or CSR activities such as mangrove planting near Alleppey. Sterling resorts serve as natural amphitheatres, with mountains, beaches, forests, and heritage towns providing the backdrop.

With flexible meeting spaces, advanced AV setups, private buyouts, and curated add-ons from yoga retreats to adventure sports, MaxiMICE becomes a versatile corporate canvas. ROI here is not only about numbers; it is energised teams, stronger bonds, and digital buzz that amplifies brand presence.

The Expanding Canvas of Opportunity

India’s wedding industry is valued at over USD 130 billion, with destination weddings contributing USD 15 to 20 billion annually. While metros such as Jaipur, Udaipur, and Goa have led the space, nearly 60 per cent of millennial couples now seek tier-II and tier-III destinations offering exclusivity without chaos.

This shift creates opportunities in unexplored regions: jungle weddings in Ranthambore and Tipeshwar, mountain vows in Kufri and Darjeeling, or serene beach ceremonies in Karwar and Puri. Social media further fuels demand for photogenic backdrops and local cultural infusions.

Here Sterling holds an edge. With more than 60 resorts across India, it delivers luxury in destinations where competition is limited but demand is rising.

Why Navarasa & MaxiMICE Matter Now

Two trends define today: intimate destination weddings and experiential corporate travel. Couples want customisable, photogenic, stress-free celebrations. Companies want retreats that transform, not just transact.

By merging place, culture, and purpose, Sterling positions itself as a trendsetter. As Harinath M, Senior Vice President and Head of Communications - Sterling Holiday Resorts, explains, “Whether it is a serene wedding by the backwaters, a snowcapped mountain conference, or a beachfront team retreat, Sterling resorts offer unmatched versatility for events across India. With Navarasa and MaxiMICE, we have created India’s most diverse event canvas, designed to delight guests and deliver measurable business impact.”

For the Bride, the Groom, the Boardroom, and Beyond

Sterling’s dual promise is its strength. For couples, it is a canvas of romance painted with cultural depth. For business leaders, it is a platform for clarity, bonding, and innovation.

This elevates Sterling beyond hospitality. It becomes a memory-maker and impact creator. Navarasa and MaxiMICE are not just products; they are movements blending tradition, modernity, and sustainability into experiences that linger long after the final toast or keynote. In a country where every emotion is celebrated, Sterling has unlocked a rare alchemy: of love and leadership, of vows and vision.

India’s Most Diverse Event Canvas

With over 60 destinations, Sterling offers unmatched breadth:
 • Beachside Bliss – Goa, Puri, Karwar
 • Mountain Escapes – Ooty, Kodaikanal, Mussoorie, Kufri, Darjeeling
 • Royal Grandeur – Udaipur, Jaisalmer, Mount Abu
 • Wellness Havens – Alleppey, Anaikatti, Rishikesh, Wayanad
 • Urban-Adjacent Venues – Lonavala, Dehradun, Haridwar
 Every property is close to airports or highways, ensuring easy access for families flying in or corporates pressed for time. A thousand words, woven with romance, ambition and aspiration, just like the weddings and conferences Sterling promises to create.