SUJÁN Celebrates 25 Years of Hospitality And Biodiversity Stewardship

The Indian luxury hospitality brand SUJÁN marked a milestone as it celebrated its 25 years of excellence, innovation, and purpose‑driven luxury travel. It was in October 2000 that Sher Bagh, SUJÁN’s pioneering tented camp in Ranthambore, first opened to guests from around the world. SUJÁN stands as a symbol of responsible luxury and transformative experiences, deeply rooted in India’s cultural and natural heritage.

Founded by Jaisal Singh, aged just 20, SUJÁN began as a vision to redefine how travellers connect with the wild, the land, and the communities around them. Sher Bagh was the first luxury camp of its kind in India, inspired by a family’s deep‑rooted love and commitment to Ranthambore. It was designed to deliver immersive wildlife encounters in one of the country’s most celebrated tiger reserves.

“SUJÁN was born out of our love for Ranthambore and our belief that true luxury lies in authenticity, making a difference, and storytelling,” said Jaisal Singh, Founder & CEO of SUJÁN. “Twenty‑five years on, we remain committed to creating meaningful journeys that conserve our wildlife, support local communities, and protect India’s rich heritage.”

Over the past two and a half decades, SUJÁN has expanded to include a distinguished portfolio of exceptional properties across Rajasthan, including SUJÁN The Serai, Jaisalmer, and SUJÁN Jawai, Jawai Bandh, each with its own distinct character and strong conservation ethos.

Key highlights of SUJÁN’s 25‑year journey:

• Over 100,000 trees planted across their properties
• Over 150 sq km under protection in the Jawai region through their rewilding project
• 13 schools under SUJÁN’s care, benefitting 11,667 students
• 55,839 patients treated by their free Mobile Medical Unit in Jawai since 2018
• 80.5 per cent of all employees are from the state of Rajasthan
• Multiple community development programmes in rural Rajasthan, including healthcare, education, and women’s empowerment, impacting over 22,500 individuals
• A conservation contribution model whereby a portion of every guest’s stay supports community and conservation projects
• SUJÁN Jawai recognised in the Worlds’ 50 Best Hotels in 2024, the only hotel in India to make this prestigious list
• SUJÁN Sher Bagh honoured with Tatler’s 101 Best Hotels in 2001 and again in 2024, maintaining consistency across the decades
• SUJÁN Sher Bagh included in the 2025 Condé Nast Traveller Readers’ Choice Awards, as well as its Gold List & Best Family Hotels in the World
• No other hotel company in India has committed more to communities and conservation

Protecting India’s Wilderness

Long before SUJÁN’s inception, the ethos behind SUJÁN existed in spirit. Their very first property was built on land that Jaisal’s parents and late Uncle Valmik Thapar purchased in the 1970s. To live the SUJÁN life today is to enjoy exceptional travel experiences that enrich and rejuvenate the soul, whilst making a measurable positive impact on parts of the planet that the family know and treasure.

Today, SUJÁN has a presence in three regions of Rajasthan, where the philosophy of the original camp remains true: the recovery and restoration of the wildernesses the family calls home, in partnership with non‑profit conservation partners and the communities in each region.

As SUJÁN commemorates twenty‑five years of sharing these magnificent wildernesses with their guests, and in doing so helping to ensure their protection, they now look to what’s next and what more can be done.

With new regions on the horizon for SUJÁN, their dedication to their founding goal is stronger than ever. As always, they will only develop new concepts that are better or equal to the ones they already have. This is to guarantee that they continue to deliver a consistently excellent guest experience and remain steadfast in support of their mission to ensure that the land and communities always benefit through their presence.

Looking Ahead

As SUJÁN looks to the future, it continues to lead with purpose, exploring new experiences that remain rooted in its core values of conservation, culture, and conscious travel. With new projects on the horizon and soon to be announced, we look forward to sharing more about the next chapter.