68 Per Cent Rise in Indian Travel Interest in Japan: Agoda

Indian travellers are showing growing interest in Japan, with Agoda data revealing a 68 per cent year-on-year increase in searches between May 15 and August 15, 2025, compared with the same period last year.

Among the most searched destinations, Tokyo, Osaka, and Kyoto lead the list, recording growth of 59 per cent, 158 per cent, and 53 per cent year on year, respectively. Osaka stood out with the highest uptick in travel interest, underscoring its rising popularity for city experiences and proximity to attractions such as Universal Studios Japan and Nara deer park.

Beyond the top three, Agoda’s data shows rising interest from Indian travellers in Japanese destinations including Fujikawaguchiko (+36 per cent) and Sapporo (+18 per cent) in the top five, followed by Hakone (+46 per cent), Okinawa (+47 per cent), Fukuoka (+14 per cent), Yokohama (+20 per cent) and Nagoya (+41 per cent), rounding out the top ten. Notably, Nagoya entered the top ten for the first time this year, replacing Narita.

Agoda’s latest data reveals that Indian travellers are showing growing interest in a wider variety of Japanese destinations. In addition to traditional urban favourites, many of the top choices, such as Fujikawaguchiko, Hakone, and Sapporo, are celebrated for their scenic landscapes and leisure experiences, indicating a growing preference for nature and relaxation. Others, like Okinawa and Fukuoka, offer unique cultural and coastal experiences. This trend highlights a shift towards discovering a broader range of Japan’s diverse regions, from mountain retreats to vibrant cities and coastal escapes.

Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, said, “Japan’s mix of modern cities, cultural heritage, and natural beauty is striking a chord with Indian travellers like never before. What we are seeing is that travellers are not only choosing traditional hotspots like Tokyo but are also exploring beyond, with Osaka and other cities quickly gaining popularity. Families can enjoy theme parks and kid-friendly attractions, couples can chase romantic escapes in Kyoto and Hakone, while groups of friends can opt for leisure getaways in places like Okinawa. At Agoda, we’re making it easier to plan these journeys end-to-end, with convenient choices for flights, stays, and curated experiences across Japan.”

The demand also reflects broader travel trends, with greater flight connectivity, simplified visa processes, and rising interest in experiential travel driving demand. From city discovery in Tokyo to cultural immersion in Kyoto, relaxing hot springs in Hakone, and scenic escapes around Mount Fuji, Japan is firmly establishing itself as a must-visit destination for Indian travellers planning both short breaks and longer holidays.