Agoda Introduces AI Travel Planning Tool in India

Agoda has launched a limited-time AI-powered travel planner for Indian users, developed in collaboration with Google. The tool offers personalised holiday itineraries by harnessing advanced AI technology, including Google Gemini and Imagen, and features Bollywood star Ayushmann Khurrana as the persona "Mr Vacaywala".

Available until June 30 at AgodaVacationPlanner.com, it provides quick, customised travel suggestions by analysing individual preferences and drawing from Agoda’s extensive global inventory. 

Khurrana shared, “Travel is all about discovery and inspiration. Agoda’s use of AI to create personalised recommendations and stunning visuals makes it easier for people to dream, plan, and book their next adventure. And the best part is that we take away the stress of putting together an itinerary, because we do it for you! It’s amazing to see AI bring such creativity to life and I’m proud to be part of this innovation.”

Gaurav Malik, Country Director India, Sri Lanka, and Nepal at Agoda, shared, "Imagine travel planning that's as exciting and smooth as the journey itself. That's what we've achieved by blending Google's advanced AI models with Ayushmann Khurrana's dynamic Mr. Vacaywala. On the campaign website AgodaVacationPlanner.com, we've redefined the travel planning experience to be both personal and inspiring, and we're absolutely thrilled to make this available to Indian travellers this month!"

How it works:

• The AI Travel Planner leverages the advanced natural language understanding capabilities of Gemini to understand traveller preferences and intent, and draws upon Agoda’s extensive inventory of destinations, attractions, restaurants, accommodations, activities, transportation options and more to generate detailed itineraries and personalised recommendations. 
• Imagen brings this all to life by turning the itinerary into a beautifully presented, interactive, and visually rich travel itinerary.
• Mr Vacaywala summarises and narrates the day-to-day itinerary with text-to-speech AI.
• Agoda travellers can get their dream itineraries within seconds and easily download and share them with travel companions. 

“At Google, we believe in empowering visionaries to transform industries. Our collaboration with Agoda is a perfect example, as we collectively embark on a journey to truly reimagine travel – moving beyond simple bookings to instantly personalised, vividly inspiring journeys for every traveller, powered by advanced AI,” said Pulkit Lambah, Industry Head for Travel, Google Asia Pacific.

The initiative aims to simplify trip planning and inspire travellers by delivering beautifully visualised itineraries accompanied by narration, with additional discounts available. The campaign combines new AI-driven features with creative marketing efforts across YouTube and social media.