Agoda Launches Multi-Film Campaign with Indian Celebrities, Offering Up to 50 Per Cent Off Hotels

Campaign Highlights Affordable Hotel Stays for India’s Peak Travel Season

Digital travel platform Agoda launched a multi-film digital campaign titled “Amazing Hotel Prices”, featuring Sunil Grover, Ekta Kapoor, Chunky Panday and Varun Sharma. The campaign focuses on domestic hotel stays and highlights discounts of up to 50 per cent on select accommodation in India.

Released ahead of India’s peak travel period, the campaign is based on consumer interest in finding value-led hotel rates without compromising on convenience. The films adopt a light-hearted narrative style and present the talent in situations where their reactions convey the appeal of unexpectedly low hotel prices. The campaign is being promoted across digital platforms and social media, and has been conceptualised and produced in partnership with Collective Artists Network.

The films featuring each personality are available online:

• Sunil Grover
• Ekta Kapoor
• Chunky Panday
• Varun Sharma

Speaking about the campaign, Gaurav Malik, Country Director for the Indian Subcontinent and Indian Ocean Islands at Agoda, said, “With travel’s high season upon us in India, we know that great hotel prices play a huge role in trip-planning decisions. The ‘Amazing Hotel Prices’ campaign celebrates the excitement travellers feel when they find an incredible deal, and nobody brings that energy to life better than Sunil Grover, Ekta Kapoor, Chunky Panday and Varun Sharma. They each represent a distinct style and sense of humour, and together, they help us speak to our audience in a language they love.”

Co-founder and Chief Revenue Officer of Collective Artists Network and Chief Executive Officer of Big Bang Social, Sudeep Subash, stated, “We believe a great campaign is more than marketing; it’s about telling real stories that people will remember. We’re happy to play a part in bringing this campaign to life for Agoda. This campaign not only underscores Agoda's dedication to providing exceptional value but also beautifully captures the joy and spontaneity of finding great hotel deals, as showcased by the celebrated artists.”

According to Agoda, the campaign has achieved nearly 100 million impressions across YouTube, Facebook, Instagram, and the social handles of the participating talent in its initial weeks. The company noted that the initiative strengthens its commitment to offering value, choice and simplicity for travellers booking domestic stays in India.