Air India enhances loyalty rewards with Loyyal partnership

Air India has partnered with blockchain-powered loyalty platform Loyyal to introduce daily shopping rewards for its Maharaja Club members. The collaboration allows members to earn Maharaja Points on purchases made with major brands across the USA and UK.

“We’re happy to partner with Loyyal as we continue to make Maharaja Club even more rewarding for our rapidly expanding member base across the globe,” said Shailesh Kumar Singh, Head of Loyalty, Air India. “This partnership makes it easier for our members to earn Maharaja Points on everyday essentials and shopping, without needing to fly frequently. By combining points earned from such purchases with those from flying, members can quickly unlock free flights or cabin upgrades and enjoy a transforming Air India experience.”

Top names such as Walmart, Victoria’s Secret, New Balance, GAP, Victorinox, and Alamo are already on board, offering customers a range of reward-earning opportunities from fashion and essentials to travel services. Earning rates vary by brand – for example, members can earn up to 310 Maharaja Points for every GBP 100 spent at Victoria’s Secret or 300 points for every USD 100 spent at Victorinox.

These offers are now live on the Maharaja Club Partner Offers page via the Air India website. Members simply select their brand of choice and follow the steps to start earning.

This initiative is part of the recently revamped Maharaja Club programme, which features simplified tiers and broader recognition, thanks to Air India’s presence in the Star Alliance network. Over the past 18 months, more than 50 new partners have joined the club, underscoring Air India’s commitment to customer engagement through rewarding experiences.

“We are thrilled to work with Air India to enhance the Maharaja Club experience through our expanded network of partners across the globe to enrich each member’s journey,” said Ashish Kumar Singh, CEO, Loyyal. “This initiative significantly boosts the earning potential for Maharaja Club’s members, allowing them to earn points through everyday purchases across the UK and USA. The Maharaja Club is designed to go the extra mile, ensuring members feel recognized, acknowledged, and privileged at every step. Together, we reaffirm our commitment to making every journey with Air India exceptional, enriching the daily lives of members with meaningful opportunities that ultimately enhance their travel experiences.”