Air India Launches Campaign Celebrating India’s Rising Spirit

Air India has introduced a new campaign, ‘There is an Air About India’, reflecting the vibrant and confident spirit of modern India. The campaign features out-of-home advertising, print campaigns, and a digital film that embodies a nation on the ascent, which Air India proudly represents globally.

Developed in partnership with creative agency McCann, the digital film’s key element is a rap-inspired soundtrack composed by renowned music director Sneha Khanwalkar, with vocals by emerging artist Aarya Jadhao. The film showcases India’s diverse character through energetic storytelling, striking visuals, and fluid transitions, from bustling cities to rural regions.

The narrative combines traditional cultural elements with contemporary aspirations, ending with the refrain ‘There is an Air about India’ — emphasising Air India’s role in carrying this identity worldwide.

Since rejoining the Tata group in 2022, Air India is engaged in a five-year transformation programme, Vihaan.AI, aimed at establishing a world-class global airline that aligns with India’s aspirations.