Brand USA Teams Up with America250 to Inspire Global Visitors

As the United States prepares to mark its 250^th anniversary in 2026, Brand USA, the official destination marketing organisation, has partnered with America250 to promote this historic milestone worldwide. The collaboration aims to inspire international travellers to discover the nation’s rich history, heritage, and culture during the anniversary year.

“Brand USA is proud to partner with America250 to showcase the significance of this historic celebration to the world,” said Fred Dixon, president and CEO of Brand USA. “With our expertise in international marketing and storytelling, Brand USA is uniquely positioned to highlight the spirit and significance of America250 globally. Through this partnership, we’ll inspire travellers to connect with the places, people, and moments that define our nation—and invite them to be part of this historic milestone.”

As an official America250 Supporting Partner, Brand USA will help amplify anniversary programmes and expand the reach of this nationwide celebration.

“As we look ahead to America’s 250^th anniversary, we’re thrilled to partner with Brand USA to invite the world to experience this momentous milestone,” said Ari Abergel, Executive Director of America250. “This collaboration reflects our shared commitment to honouring our past, celebrating our present, and inspiring a future grounded in the American Spirit. Together, we’re bringing America’s story to life for global audiences in unforgettable ways.”

This announcement follows the recent launch of Brand USA’s new global tourism campaign,America the Beautiful, encouraging travellers to explore the stunning landscapes and authentic experiences across the United States. In celebration of the anniversary, Brand USA will curate special travel itineraries and compelling stories that connect visitors with the people and places embodying the American spirit.