Conrad Hotels & Resorts Unveils 1/3/5 programme

Conrad Hotels & Resorts has announced the launch of Conrad 1/3/5, a distinguished new programme crafted to inspire fresh perspectives through immersive and thoughtfully curated experiences for today’s discerning guest. Drawing inspiration from the legacy of founder Barron Hilton, this initiative offers flexible, time-specific itineraries—spanning 1, 3, or 5 hours—inviting visitors to explore each destination through its bold design, local culture, and meaningful connections.

Whether guests have a brief hour or an entire afternoon, Conrad Hotels & Resorts aims to deliver personalised experiences unique to each location, considering individual tastes, preferences, and available time. This enables guests to uncover the essence of a place through its people, culture, and stories. Reflecting the increasing desire among luxury travellers for itinerary-led adventures, the programme seamlessly blends comfort with discovery. According to Hilton’s recent Trends Report, nearly 70 per cent of travellers worldwide enjoy engaging in active pursuits during their trips, with over 75 per cent prioritising hotels that offer diverse, immersive activities. Each 1/3/5 itinerary will be curated and booked via the Conrad Concierge, showcasing highly localised activities designed to leave a lasting impression, all without compromising on luxury or convenience.