Discover Dubai’s Hidden Charms with Virat Kohli and Anushka Sharma

The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has launched a new campaign, ‘Dubai, Ready For a Surprise’, featuring Indian cricket star Virat Kohli and actress Anushka Sharma.

Having visited Dubai multiple times, the couple’s personal connection to the city inspired their first collaboration with the Dubai Tourism Board. The campaign showcases Dubai’s vibrant culture, diverse experiences, and surprises, encouraging both new and returning visitors to explore the city in fresh and innovative ways.

The film showcases the couple uncovering various hidden gems and sharing memorable moments, from relaxing by the skyline to adventurous pursuits such as parasailing. It aims to present Dubai beyond its well-known landmarks, emphasising its dynamic and welcoming spirit.

Kohli commented, “Dubai holds a special place for Anushka and me –. The moment we land, everything – from the flavours to the energy – feels just right. Even my favourite chole bhature tastes just as good here! But what amazes us is how the city feels familiar yet always has something new to offer. Whether it’s adventure, peaceful moments in the dunes, or just vibing to the perfect playlist on the beach, there’s always something for everyone. This campaign has let us see the city through fresh eyes, and we can’t wait for others to do the same.”

Sharma also added, “Every visit to Dubai feels like a new discovery. Whether it's for work, or to be with friends, the city surprises you in the best ways. It is a warm city, extremely comforting yet very exciting and there is something new to explore always. From thrilling adventures to unexpected moments, Dubai has a way of matching every mood and every need. We’re happy to be a part of this collaboration with Dubai and to uncover fresh, exceptional experiences and personalised ways to fall in love with the city.”

Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), elaborated, “This collaboration with Virat Kohli and Anushka Sharma is a natural fit – their genuine affection for Dubai and the way they engage with audiences make them ideal champions for the city. As we work towards the goal of further consolidating Dubai’s position as a leading global city for business and leisure, this campaign underlines the diversity of Dubai’s ever-evolving offering and our commitment to consistently providing visitors fresh and memorable experiences, whether they are arriving for the first time or returning. India remains one of our most important source markets, and partnerships like these help us foster meaningful cultural connections, inviting Indian travellers to explore and rediscover Dubai in new and exciting ways.”