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The Department of Tourism, Government of Goa, has announced its exciting new monsoon campaign, #GlowOnArrival, showcasing Goa as India’s premier feel-good monsoon destination. The campaign celebrates the unique beauty of Goa during the rainy season, with mist-covered hills, lush greenery, and the calming sound of monsoon rains creating the perfect backdrop for relaxation, renewal, and reconnecting.
Goa Tourism is emphasising immersive experiences that champion regenerative travel. This includes peaceful forest walks, heritage treks, Ayurvedic treatments, yoga and wellness retreats, and cosy homestays nestled amidst nature. These offerings are designed for travellers seeking a meaningful escape that nourishes both mind and body.
Speaking about the campaign, Kedar Naik, Director of Tourism, Government of Goa, said, “#GlowOnArrival is an invitation to rediscover Goa during its most magical season. Monsoon in Goa is not just about scenic beauty but it’s about reconnecting with nature, embracing wellness, and experiencing the rich cultural warmth of our land. We welcome travellers to slow down, breathe, and leave with a glow that only Goa can offer.”
From June to September 2025, Goa Tourism will feature monthly themed promotions:
June – Festivals of Goa: Celebrating seasonal festivals like Sao Joao and Chikhal Kalo
July – Gastronomy of Goa: Exploring monsoon-specific dishes and traditional recipes
August – Experiences & Adventures: Showcasing eco-adventures such as treks, plantation visits, and gentle outdoor pursuits
September(including World Tourism Day) will highlight Goa’s diverse attractions, from historic forts and monuments to waterfalls, museums, and scenic drives
The #GlowOnArrival campaign will be widely promoted through digital channels, social media, and travel networks to reach both domestic and international visitors. Through this initiative, Goa’s Department of Tourism aims to redefine monsoon tourism in India, positioning Goa not just as a destination but as a rejuvenating experience where every arrival begins a journey of personal renewal.
