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Retail Promotion Linking Footwear Purchases with Travel Rewards
Relaxo Footwears Ltd announced the launch of its ‘BUY & FLY’ winter campaign in partnership with EaseMyTrip on December 17, 2025. The campaign will run from December 15, 2025, to January 18, 2026 and will be available across four hundred and thirteen Relaxo Exclusive Brand Outlets nationwide.
Under the campaign, customers making a minimum purchase of INR one thousand four hundred and ninety-nine will receive an assured EaseMyTrip travel voucher worth INR three thousand. The voucher can be redeemed on the EaseMyTrip platform by using the coupon code mentioned on the purchase invoice and is valid until April 20, 2026.
In addition to the assured voucher, participating customers will also be eligible for weekly holiday vouchers and a jackpot couple trip to Goa. The campaign is positioned under the tagline “Walk with Relaxo, Fly with EaseMyTrip,” also communicated in Hindi as “Chale Relaxo Ke Saath, Ude EaseMyTrip Ke Saath.”
The initiative aligns with peak travel demand during December and January, combining Relaxo’s retail network with EaseMyTrip’s digital travel platform to offer travel-related incentives through in-store purchases.
Aakash Koparkar, Vice President – Retail Business, Relaxo Footwears Ltd, said, “Customers today seek value, delight and experiences they can hold on to. The ‘BUY & FLY’ campaign brings exactly that spirit to our winter season. By joining hands with EaseMyTrip, we are turning everyday shopping into an opportunity to explore new destinations. It is our way of thanking customers for choosing Relaxo and giving them something memorable in return.”
Rikant Pittie, Chief Executive Officer and Co-Founder of EaseMyTrip, said, “For most families, the holiday season is that time of the year when they step away and experience something new together. At EaseMyTrip, we want to make that experience easier, more accessible and more rewarding. Partnering with Relaxo allows us to extend this promise beyond the travel ecosystem and into everyday retail.”
The ‘BUY & FLY’ campaign is expected to drive increased footfall across participating outlets while offering customers travel-related benefits linked to retail purchases.
