Emirates Extends Partnership with ATP through 2030

Emirates is delighted to announce the renewal of its global partnership with the ATP, continuing as Premier Partner and Official Airline of the ATP Tour until 2030. Having first teamed up in 2013, this long-standing collaboration has become one of the most recognisable partnerships in professional tennis.

Under this renewed agreement, Emirates will continue to offer its renowned premium hospitality at nearly 60 ATP tournaments across six continents each season. The airline’s distinctive branding will remain a prominent feature, providing millions of fans worldwide with a memorable viewing experience. Emirates will also maintain extensive marketing rights and high-profile brand visibility throughout the season, securing one of the broadest presences in tennis.

From 2026, Emirates will further grow its presence by becoming the ATP’s inaugural sleeve patch partner for umpires. This initiative builds on Emirates’ proud tradition of supporting sport officiating, alongside its partnerships with the NBA, ICC, World Rugby, EPCR, and SailGP.

Boutros Boutros, Emirates Executive Vice President, Corporate Communications, Marketing and Brand said, "The ATP Tour’s expanding international influence and reach creates an exceptional platform for Emirates to connect with tennis fans worldwide and build a consistent, authentic brand association with the sport. Through exceptional hospitality and strategic on-ground activations at the world's most prestigious tournaments, we’re strengthening engagement with our loyal customer base to remain top-of-mind. We're committed to working closely with the ATP and leveraging this partnership further as we continue expanding Emirates’ global tennis footprint."

Daniele Sano, ATP Chief Business Officer, also commented, "Emirates has been a constant presence on the ATP Tour for over a decade, and this renewal is a big moment for both of us. It speaks to the strength of our relationship and everything we’ve built together. Right now, the Tour is in a really exciting place. We’re seeing record attendance, growing commercial interest, and real momentum across the board. We’re proud to keep building with a partner, and a truly premium brand, that shares our belief in the future of the sport.”

In addition to its partnership with the ATP, Emirates will collaborate with players on digital promotions through a dedicated activation programme, integrating some of the sport’s brightest stars into its marketing campaigns. The ATP Tour connects Emirates with over 5 million fans annually, highlighting the global appeal of tennis and the airline’s extensive international reach.

Beyond the ATP, Emirates is also a proud sponsor of all four Grand Slam tournaments: the Australian Open, Roland-Garros, Wimbledon, and the US Open.