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Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has announced Deepika Padukone as its newest regional brand ambassador. She now joins her husband, Bollywood icon Ranveer Singh, who has been Experience Abu Dhabi’s brand ambassador since 2023, making them the first Bollywood power couple to promote Abu Dhabi together officially.
With her global appeal as a fan favourite to audiences in India and beyond, Padukone will share her journey through Abu Dhabi, showcasing the city as a destination rich in experiences, with something for everyone to see, do and discover.
“Abu Dhabi is the ultimate family hotspot. They have it all: culture, adventure, beaches, entertainment, you name it,” said Singh. “I am incredibly proud to have shared this city with the world over the years, and what makes me even happier is that I now get to experience this journey with my wife, who joins in as a brand ambassador, Deepika. We are celebrating everything that makes Abu Dhabi so special – from its family-friendly attractions to the warmth of Emirati hospitality, it is a place where people come to create memories for life.”
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As brand ambassador, Padukone will front upcoming campaigns spotlighting the emirate’s vast experiences and seasonal offerings, including the festival of Diwali. Through brand films and storytelling, she will invite audiences to explore Abu Dhabi. Whether opting for a slow, relaxing day kayaking in the mangroves or a jam-packed itinerary filled with adrenaline-pumping adventures, there is something for everyone in Abu Dhabi.
Padukone said, “Travel is always more meaningful when it is with the people you love. Ranveer has explored and celebrated Abu Dhabi with so much passion over the last three years, and now I get to join him on this journey. I cannot wait to travel, explore, and experience everything this beautiful city has to offer, from its vibrant traditions to the warmth of being welcomed like family. Excited for what is ahead with Abu Dhabi!”
Through authentic storytelling, Experience Abu Dhabi aims to inspire Indian audiences to explore the emirate through the eyes of their favourite couple.
