France’s Travel & Tourism Sector Reaches Historic High, Set to Soar Further in 2025

France’s travel and tourism sector hit an all-time high in 2024, contributing €266.2BN to the national economy, a rise of 10.1 per cent above pre-pandemic levels — and supporting over three million jobs, according to new research by the World Travel & Tourism Council (WTTC).

In partnership with Oxford Economics, WTTC’s latest Economic Impact Research highlights that travel and tourism now represent 9.1 per cent of France’s GDP, cementing the country’s position as the world’s most visited destination. The sector added 300,000 more jobs than in 2019, reflecting its vital role in economic growth.

Visitor spending reached impressive levels, with international tourists contributing €72.5BN and domestic visitors spending €142.1BN – up by 7.1 per cent and 5.7 per cent, respectively, compared to previous peaks.

Julia Simpson, WTTC President & CEO, said: “France continues to set the pace for Travel & Tourism worldwide. After a historic 2024, the sector is expected to maintain its growth into 2025 and beyond. “The successful hosting of the Olympic and Paralympic Games showcased France on the global stage, reinforcing its reputation as a premier destination with the capacity to deliver exceptional experiences at scale. France remains a beacon for travellers globally.” 

Looking ahead, 2025 is projected to break even more records. WTTC forecasts travel and tourism to generate €274.2BN, accounting for 9.3 per cent of France’s GDP, while employment is expected to rise to 3.1 million – nearly 1 in 10 jobs in the country.

Spending from overseas visitors is set to reach €75.1BN, with domestic tourism growing to €144.2BN. This ongoing success reflects the strength of France’s cultural appeal, transport systems, and government support.

Looking further into the future, by 2035, the sector could contribute €308.4BN to the economy and support 3.5 million jobs — representing over 11 per cent of national employment.

Across the European Union, travel and tourism also surged, contributing €1.8TN to GDP in 2024, with projections for €1.9TN in 2025 and job growth to 25.7 million – showcasing a robust recovery and future growth across the region.