Goa Outlines Monsoon Tourism Strategy and Industry Collaboration

On 20 May 2025, Goa’s Tourism Minister, Rohan A Khaunte, led a high-level meeting with key tourism stakeholders, airline partners, and industry representatives. The purpose was to outline the department’s focus on promoting Goa as a travel destination during the upcoming monsoon and to review the broader tourism strategy for 2025. The meeting included both in-person and virtual participation from officials, travel companies, and hoteliers.

Discussions centred on developing a unified digital marketing approach, including the launch of a common hashtag and a 20-week themed campaign, to showcase different aspects of Goa. Hoteliers were encouraged to offer attractive packages for weekdays and weekends in line with these themes. The session also emphasised the importance of clear collaboration and role-sharing between government bodies and private industry to ensure campaign success.

Post meeting, speaking during the press conference, the Minister stated, “We’ve spent the past weeks aligning with our airline and OTA partners, including players like Airbnb and Agoda, to craft a robust tourism roadmap—particularly for the monsoon. Despite the temporary slowdown following recent events, we entered the first quarter of 2025 with strong indicators in terms of business and numbers. While some sectors have taken a step back because of the Pahalgam Attack towards the end of April, Goa continues to stay committed, and our participation at ATM aimed to promote monsoon tourism in the right spirit.” 

The Minister underlined the need to reevaluate market links and package offerings, particularly targeting key international markets like the UAE, to support inbound travel. He also expressed concern over misleading online promotions that distort Goa’s image, emphasising that promotional content should accurately reflect the state’s unique culture and hospitality.

Upcoming meetings will involve hoteliers, airlines, and OTAs to finalise the monsoon marketing campaigns and explore further enhancements in cultural and theme-based tourism. A subsequent review session is scheduled for next week, focusing on restaurant promotion and long-term strategic planning, in consultation with the Chief Minister.