Goibibo Taps AI and Rishabh Pant for Personalised Travel Booking Campaign

Goibibo, one of India’s leading travel platforms, has introduced a unique AI-powered campaign in partnership with TrueFan AI, featuring its brand ambassador and cricket star Rishabh Pant. This innovative campaign is designed to re-engage users who abandon their travel bookings midway, using hyper-personalised video messages.

The strategy revolves around targeting users who search for travel options on Goibibo but leave without completing their booking. These users are now being greeted with customised AI-generated videos of Rishabh Pant, calling them out by name and referring directly to their searched destination or mode of travel—be it flights, buses, or hotels.

This smart approach merges advanced AI with star power to create a highly personalised and impactful user experience. The goal is to convert intent into action by reminding users of their travel plans in a friendly and familiar tone—one that feels both personal and engaging.

Commenting on the campaign, Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “We’re always looking for new ways to connect with our users through technology. Our goal is to build a more genuine and personal relationship between the brand and each user through direct and individualized interactions. We've seen that video campaigns tend to drive higher click-through rates than text-based ones, which reinforces our belief in the power of visual storytelling. By leveraging AI to deliver contextual and personalised videos featuring a celebrity, we aim to create moments that feel real and relevant to the user.”

The partnership with TrueFan AI enables Goibibo to scale this campaign across millions of users, making it one of the most dynamic customer re-engagement strategies in India’s travel space today.

As travel demand continues to rise, brands are seeking new ways to connect meaningfully with their users. Goibibo’s latest campaign marks a key step in redefining how travel platforms can use artificial intelligence and celebrity appeal to drive higher conversion rates and stronger brand loyalty.

Nimish Goel, Chief Executive Officer and Co-Founder, TrueFan AI, said, “This campaign with Goibibo is a glimpse into the future of personalized communication at scale. By combining the power of AI with the charm of Rishabh Pant, it’s not just creating content, it’s meaningful content, one-to-one brand moments that resonate. It’s exciting to see a forward-thinking brand like Goibibo embrace this new frontier in marketing, where every user feels seen, valued, and uniquely engaged.”