Harsh and Bassi Shows Dubai Off Script with ‘Yeh Bhi Dubai Hai, Bro!’ Campaign

Dubai is inviting Indian travellers to see the city through a fresh lens with its latest campaign, Yeh Bhi Dubai Hai, Bro!. Featuring popular stand-up comedians Anubhav Singh Bassi and Harsh Gujral, the initiative blends humour with travel, encouraging audiences to go beyond the obvious and uncover Dubai’s lesser-known experiences.

Bader Ali Habib, Regional Director, Proximity Markets, Dubai Department of Economy and Tourism (Visit Dubai) said, "With 'Yeh Bhi Dubai Hai', Bro' we wanted to capture the unique blend of fun and discovery that makes Dubai special for Indian travellers. Bassi and Harsh perfectly represent the spirit of today’s young India – with humour, spontaneity and a genuine curiosity. Their journey shows that Dubai is full of moments that spark excitement, from thrilling adventures to hidden gems, all wrapped up in the city's unbeatable energy. The campaign celebrates that feeling of discovering something new each time you visit, no matter how familiar Dubai already feels."

Comedy has become one of India’s favourite pastimes over the past decade, and Bassi and Gujral are two of its biggest names. Their witty, relatable style resonates with younger audiences who value authenticity and spontaneity, qualities mirrored in this new campaign.

Anubhav Singh Bassi shared his thoughts, saying, “Working on something that doesn’t feel like typical marketing but more like two friends exploring and having fun has been amazing. It’s been a fantastic experience. Dubai is one of my favourite places to perform – not just because of the wonderful audiences but also because of the countless exciting experiences the city provides. Harsh and I share a special bond, and it’s been inspiring to see each other grow over the years. With our busy schedules, opportunities to hang out and explore together are rare, so this was the perfect chance to see Dubai through Harsh’s eyes and enjoy some unforgettable sights and adventures.”

Harsh Gujral added, “Seeing Dubai through Bassi’s eyes was epic – especially his reaction when he realised he was about to zipline across the world’s longest urban zipline at XLine Dubai Marina! I’ve visited Dubai many times thinking I’d seen it all, but this campaign made me realise there’s always something new to discover. As an adventure enthusiast, the picturesque landscape of Hatta stood out as a top experience. That’s the magic of Dubai – it always surprises you. I love quick getaways with close friends, and Dubai never fails to deliver unforgettable moments. It’s not about ticking boxes; it’s about discovering the unexpected, with your ride-or-die by your side.”

The videos capture the duo’s camaraderie as they showcase their own versions of Dubai. Bassi introduces Harsh to the tranquil landscapes of Hatta, far removed from the city’s skyscrapers, while Harsh takes him on a thrill ride down the world’s longest urban zipline at XLine Dubai Marina. Together, they dive into the world’s deepest pool at Deep Dive Dubai, where they play chess in a sunken cityscape, before enjoying gourmet bites at Asia Asia in Pier 7, a yacht ride across Dubai Marina, and a laid-back evening at Koko Bay.

The campaign aims to remind travellers that Dubai is much more than its iconic landmarks like the Burj Khalifa. With attractions ranging from desert adventures and cultural escapes to family-friendly theme parks and luxury shopping, the city offers a fresh discovery with every visit.

Thanks to its proximity to India and excellent flight connectivity, Dubai is an easy choice for everything from short getaways to extended family holidays. Yeh Bhi Dubai Hai, Bro! positions the city as a destination where every trip can feel new, surprising, and unforgettable.