Indian Travel To Czechia Surges As Regional Destinations Gain Popularity

Multi-Region Destination For Indian Travellers

Czechia recorded double-digit growth in arrivals from India in 2025, according to official hotel occupancy data. The 12.38 per cent year-on-year increase highlights India’s rising significance as a source market and reflects a growing trend of travel extending beyond the capital, Prague. While Prague continues to serve as the primary gateway, Indian travellers are increasingly venturing into regional destinations across the country. 

To gain a more comprehensive understanding of this market, the tourism board plans to enhance its monitoring framework by integrating insights from major online travel platforms such as Airbnb and Booking.com.

South Moravia, celebrated for its vineyards, historic towns and cultural trails, is drawing attention from repeat visitors and small, curated groups seeking immersive, slower-paced experiences. Its convenient access from Prague makes it well-suited for short extensions and one- to two-day itineraries, helping distribute Indian arrivals more evenly across the country.

This evolution points to a maturing market, with Indian travellers broadening their itineraries beyond iconic attractions to include countryside retreats, wine regions, heritage towns and scenic excursions.

Commenting on the milestone, Barbara Andelová, International Marketing Manager – New Markets, CzechTourism, said, “The Indian traveller today is more informed, more experiential, and more willing to explore beyond the obvious. Seeing growing interest in regions such as South Moravia reinforces our strategy of promoting Czechia as a multi-region destination. Our next phase will focus on curated regional experiences, wine and gastronomy trails, heritage circuits and short-stay extensions that encourage travellers to explore multiple regions within one journey.” 

CzechTourism continues to reinforce its presence in India through sustained trade collaborations, PAN- India workshops and focused regional storytelling that highlights experiences beyond the capital. The strategy is clear: position Czechia as a multi-region destination rather than a single city visit. 

With the reopening of the Czech Consulate in Mumbai, the destination anticipates stronger travel momentum in the coming year. Improved access and closer on-ground engagement are expected to support higher visitor numbers and encourage deeper exploration across regions. 

As Indian outbound travel grows in both volume and seasonality, Czechia is steadily evolving from being perceived as a short Prague stopover to a country that invites extended itineraries across its diverse cultural and natural landscapes.