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Focussing intently on bespoke hospitality, immersive entertainment, and in-house food and beverage offerings, The Binge Town is transforming the way India celebrates birthdays, anniversaries, romantic dates, proposals, and other pivotal moments, providing an intimate, hassle-free setting. The theatre brand has unveiled plans to open three new venues in Mumbai, Chennai, and Noida, reaching a total of 58 theatres across 16 outlets in six major Indian cities.
Focussing intently on bespoke hospitality, immersive entertainment, and in-house food and beverage offerings, The Binge Town is transforming the way India celebrates birthdays, anniversaries, romantic dates, proposals, and other pivotal moments, providing an intimate, hassle-free setting.
The latest venue in Andheri, Mumbai, features six private theatres, including a 20-seat hall suitable for larger gatherings and a cosy two-seater theatre perfect for romantic occasions. In Chennai, the brand opens its debut on OMR, Perungudi, with three private theatres, while Noida hosts its fifth outlet in Delhi NCR, also comprising three premium theatres.
Each location boasts themed interiors, recliner seating, customisable décor, and a gourmet F&B menu, all delivered by a dedicated in-house hospitality team that ensures every event runs smoothly. Theatres are equipped with 150-inch projection screens, Sony 5.1 surround sound, and fully tailored AV systems, blending celebration, cinema, and comfort seamlessly.
“At The Binge Town, we aren’t just a theatre space, we're a hospitality-first celebration venue,” said Yash Agarwal, Co-founder, The Binge Town. “From personalised menus and décor to seamless service and curated experiences, we ensure every guest feels like a VIP. With India’s evolving celebration culture, we’re excited to bring our unique experience to more cities.”
Founded in January 2022, The Binge Town has already facilitated over 100,000 bookings, with 85 per cent of customers rating the service as ‘Very Good’ or above. With an annual recurring revenue (ARR) of Rs 30 crore and a target of Rs 50 crore by FY 2025-26, the brand is swiftly emerging as a preferred alternative to traditional banquet halls, cinemas, and OTT platforms.
The expansion adopts a hybrid model of company-owned and FOFO (Franchise Owned, Franchise Operated) venues. The newly opened Andheri outlet is company-owned, with an investment of Rs 1.2 crore, while the Chennai and Noida branches are FOFO models, each with franchise investments of Rs 40 lakh.
A key driver of The Binge Town’s growth is its tech-enabled booking platform, allowing users to reserve private theatres, select food packages, choose décor themes, and customise messages, all with just a few clicks at www.thebingetown.com. Their in-house culinary team curates menus ranging from casual snacks to full meals, catering to vegetarian and non-vegetarian preferences, with flexible upgrade options.
Looking ahead, The Binge Town aims to launch second outlets in Mumbai and Chennai by September, and reach 20 branches by the end of 2025. By 2026, the brand plans to establish a presence in at least 10 Indian cities, responding to rising demand for intimate, high-quality celebration spaces for small groups.
Currently, over 60 per cent of bookings are for birthdays, with the remainder for anniversaries, proposals, romantic dates, and other special moments.
