India’s First Ultra-Luxury Immersive Gaming Arcade Launches at Phoenix Palladium

Redefining leisure with a blend of grandeur and refinement, Prasuk Jain Hospitality Ventures, Indian innovators in immersive entertainment and high-concept hospitality, has officially launched its 10^th The Game Palacio outlet, its most ambitious yet. Renowned for creating experiential brands such as Amazonia, Koa, Pink Wasabi, The Game Ranch, and Snow World, PJH Ventures has crafted a new chapter in India’s lifestyle and entertainment scene. Spread across a vast 24,400 sq m in the country’s most iconic luxury retail destination, The Game Palacio combines boutique bowling, over 80 cutting-edge arcade games, a unique cigar lounge, immersive VR experiences, and sophisticated hospitality, all under one elegant roof.

A Space of Curated Indulgence

Every venue in the collection is a celebration of refined taste, where immersive design, superior service, and sensorial storytelling come together. Drawing inspiration from the opulence of historic casinos and the elegance of Art Deco style, the interiors are a showcase of modern luxury: black marble textures, gilded archways, lush emerald lighting, and intricate Art Deco details create a nostalgic yet contemporary ambience. A bespoke 360-degree island bar gleams at the centre, surrounded by plush lounge seating and bespoke chandeliers that transform lighting into an artful expression.

In this realm, boutique bowling shines under moody gold lighting, cocktails are crafted as works of art, and classic games are reimagined with a modern twist—creating an environment that combines entertainment with engineered luxury.

A Legacy of Innovation and Experience

Five years after opening its first location in Mumbai, The Game Palacio has become India’s pioneering destination that combines gourmet cuisine, immersive entertainment, and vibrant nightlife within an exquisitely designed setting. Celebrated as a model of experiential luxury, its vibrant presence now extends across major Indian cities including Pune, Chandigarh, Hyderabad, Delhi, Noida, and beyond. More than an arcade, The Game Palacio offers an immersive universe that transports guests to a realm of elegant play.

The gaming selection strikes a perfect balance between nostalgic favourites and cutting-edge technology. Titles such as Tomb Raider, Halo: Fireteam Raven, Super Swirl, To the Net, and Monopoly Roll-N-Go ensure there’s excitement for all ages and moods. Every detail aims to tantalise the senses, transforming nostalgia into an art form. Culinary offerings mirror this diversity, with menus that traverse cultures and cravings—featuring delights like Crabstick & Caviar, Cajun Blaze, and the decadent Palacio Caesar, complemented by signature cocktails such as the Silken Road or the smoky Maracuya La Picante, meticulously crafted to perfection.

"The 10^thPalacio is more than a location; it's a reflection of our evolution. We set out to create spaces that are tactile, visual and emotional extensions of joy," says Priyanka Jain - Marketing Director of Prasuk Jain Hospitality Ventures. "With each new venue, our vision becomes more ambitious - not just in size, but in soul. PhoenixPalladium is the perfect canvas for our most refined expression yet, and as we aim for 50, we are building destinations that echo with imagination, connection and elevated celebration." Adds Prasuk Jain, Founder of Prasuk Jain Hospitality Ventures.

The launch of the tenth The Game Palacio is not merely a milestone but the dawn of an even bolder movement—one seeking to carve a lasting legacy in India’s luxury entertainment landscape. With a visionary goal of reaching 50 flagship destinations, PJH Ventures isn’t just expanding; it’s cultivating a cultural phenomenon.