IndiGo Partners with Bluebox to Redefine In-Flight Entertainment on A321XLR Fleet

A Next-Generation Digital Experience Takes Flight

IndiGo, India’s popular airline, announced a strategic partnership with Bluebox Aviation Systems to introduce a new era of digital in-flight experiences for its passengers. Powered by Blueview - Bluebox’s modular digital services platform, the system will be integrated as a line-fit solution on Airbus’ Open Software Platform (OSP) for IndiGo’s upcoming A321XLR fleet.

This collaboration marks a significant milestone, making IndiGo the first airline in India to adopt the OSP-enabled Blueview system from the aircraft’s first flight, eliminating the need for post-delivery retrofitting.

Travellers flying aboard IndiGo’s A321XLR aircraft will enjoy a host of interactive and entertainment-driven features directly on their personal devices, including:

• A curated library of in-flight entertainment (IFE) with films, TV shows, audio, and games
• An interactive moving map for real-time flight tracking
• A custom-designed graphical user interface (GUI) aligned with IndiGo’s signature brand style
• Access to digital dining menus for a seamless onboard experience

“OSP allows airlines to harness powerful, integrated software environments as standard,” said Kevin Clark, CEO, Bluebox. “With Blueview, IndiGo will be able to offer passengers a seamless and engaging digital experience immediately, with the powerful capability to evolve with passenger demands over the coming years.”

“We are delighted to offer engaging in-flight entertainment on our A321XLR fleet, in partnership with Bluebox, which our customers will be able to experience on their own personal electronic devices (PEDs),” said Pieter Elbers, Chief Executive Officer, IndiGo. “By enabling access to a wide range of entertainment on their personal devices—including popular Indian and Hollywood films, TV shows, games, anime, and animated series—we are confident that this solution adds significant value to our customers’ onboard experience, making it more enjoyable.”