Italy Poised for Record Tourism Year as Rome Prepares for WTTC’s 25th Global Summit

The Travel & Tourism sector in Italy is on track for a historic year, with international visitor spending expected to reach an unprecedented €60.4 billion in 2025, according to the latest figures from the World Travel & Tourism Council (WTTC).

Travel & Tourism isn’t simply recovering; it’s thriving. Following a robust bounce-back from the pandemic, Italy continues to surge forward, cementing its position as Europe’s fourth most popular destination and a global leader in wellness, luxury, culture, and cuisine.

WTTC’s latest Economic Impact Report (EIR) indicates the sector will support approximately 3.2 million jobs in 2025, an increase of 100,000 from the previous year and will contribute €237.4 billion to the Italian economy, representing nearly 11 per cent of the nation's GDP.

Domestic tourism remains strong too, with spending projected to reach €124.6 billion.

WTTC President & CEO Julia Simpson commented, “Italy is back at the top of travellers’ wish lists and for good reason. From the timeless beauty of Rome to the elegance of its coastlines and countryside, Italy offers a unique experience steeped in history, culture, and exquisite luxury. This record-breaking growth is a tribute to the strength of Italy’s Travel & Tourism sector and the passion of the people behind it. 

“Our Global Summit in Rome will bring together leaders who are shaping the future. From Ministers and CEOs to innovators and sustainability champions. Italy stands as a model of how Travel & Tourism can power prosperity, cultural pride, and sustainable growth.”

A Government Committed to Tourism

Since 2021, Italy has distinguished itself among European and G20 nations with a dedicated Ministry of Tourism, underscoring the sector’s vital economic and social role.

The Italian Government has also championed sustainability, innovation, and skills development, whilst launching initiatives to promote lesser-known destinations, ensuring balanced and responsible tourism growth.

Tourism Minister Daniela Santanchè stated, “For the first time, we have brought to Rome, and brought back to Europe after six years, the world’s largest event in tourism: the WTTC Global Summit, which sees the participation of key international leaders in the sector."

“It represents an important moment for the industry and for Italy and is a sign of how much ground we have regained and how we have returned to being protagonists on the global stage, so much so that we have the honour and privilege of hosting events of such prestige. Especially in a year already so stimulating for Italian tourism, with the ongoing Jubilee and the record figures we are registering, the summit further projects our capital and our nation towards continuous growth."

“The WTTC Global Summit will offer a unique opportunity to network and create new synergies among operators, associations, and institutions, developing the product, the offer, and the potential of our tourism ecosystem. And, ultimately, to be increasingly competitive and successful.” 

Manfredi Lefebvre, Executive Chairman of Abercrombie & Kent, Crystal Cruises, and WTTC Chair-Elect, added, “As Italy prepares to host the WTTC’s 25^th Global Summit, we celebrate not only our remarkable recovery from the pandemic but also the vibrant future of our Travel & Tourism sector." 

“This growth is a testament to our commitment to sustainability, innovation, and the shared passion of our communities. Together, we will continue to shape a prosperous and culturally rich experience for travellers from around the globe.”

2024 in Review

In 2024, the sector contributed €228.5 billion to Italy’s economy and supported around 3.1 million jobs. Domestic expenditure was €122.6 billion, while international visitor spend reached €55.2 billion.

With strategic investments in connectivity, skills, and promotional efforts, Italy is set to be a model for tourism-led growth across Europe.

Looking Ahead: 2035 and Beyond

WTTC forecasts that by 2035, the sector will contribute €282.6 billion to Italy’s economy about 12.2 per cent of GDP and support 3.7 million jobs. International visitor expenditure is expected to reach €78 billion, with domestic spending hitting €142.5 billion.