Jaipur, Udaipur, Pushkar And Vrindavan Lead Holi Travel Searches This Year

Best Places To Celebrate Holi In India

As Holi draws near, travellers are increasingly planning trips to destinations where the festival is celebrated in its most vibrant and traditional forms. According to Agoda’s analysis of domestic accommodation searches for the upcoming Holi week, there has been a noticeable rise in interest compared to last year, particularly for cities like Jaipur, Udaipur and Vrindavan. 

Known for their rich customs, temple rituals and lively community gatherings, these destinations offer immersive Holi experiences. From heritage cities to iconic temple towns, travellers are prioritising places that promise colourful festivities, cultural authenticity and shared celebratory moments.

Rajasthan’s Pink City, Jaipur, known for its grand palace-led Holi celebrations and home to the iconic Amer Fort, registered a 282 per cent increase in accommodation searches compared to the Holi period last year. Udaipur saw a 233 per cent rise in travel interest, as visitors look to experience lakeside Holi festivities set against the backdrop of Lake Pichola, with heritage hotels and boutique stays hosting curated celebrations. Pushkar, the revered pilgrimage town, experienced a 195 per cent increase in searches, appealing to travellers drawn to its vibrant street gatherings and community-led celebrations unfolding around Pushkar Lake and its 52 bathing ghats.

In the north, Vrindavan draws travellers to its temple courtyards where flower Holi ceremonies, bhajans and traditional festivities create an immersive spiritual celebration, recording a 126 per cent rise in travel interest. Mathura recorded a 109 per cent increase in interest, attracting visitors keen to witness Holi in the birthplace of Lord Krishna, where temple rituals and traditional street celebrations bring the festival to life. Moving south, Hampi saw a 128 per cent rise in searches, as its UNESCO-listed ruins and open temple squares transform into lively Holi gatherings that appeal to culture and history enthusiasts. Shanti Niketan in West Bengal, known for its Basanta Utsav, a distinctive cultural interpretation of Holi centred around music and art, registered a 43 per cent increase in travel interest. These destinations saw a collective rise in travel interest of 211 per cent.

International interest also added to the trend. Udaipur recorded a 459 per cent increase in searches from across Asia compared to the previous year, while Jaipur saw over 191 per cent growth in travel interest. The rise in interest was led by travelers from Malaysia, Thailand, Singapore, Japan and South Korea.

Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, Agoda said, “Holi has evolved into a key travel moment for both domestic and international visitors. India’s cultural festivities continue to strengthen the country’s global appeal, drawing travellers to plan their trips around distinctive local experiences. The increasing travel interest in temple towns and heritage cities reflects how cultural calendars are influencing travel decisions. At Agoda, we aim to simplify holiday planning by bringing together a diverse mix of stays, flights, and experiences, helping travellers make the most of their time during special occasions like Holi.”