Karnataka to Engage Over 570 Buyers in South India Through New Tourism Roadshow Series

Regional outreach for the 2025 travel season

Karnataka Tourism Society launched its Regional Market Expansion Campaign through a series of Destination Promotion B2B Roadshows aimed at positioning Karnataka as a leading tourism destination for the current travel season.

The initiative is being carried out with the Department of Tourism, Government of Karnataka; the Ministry of Tourism, Government of India; Karnataka State Tourism Development Corporation; Jungle Lodges & Resorts Ltd.; and the South India Hotels & Restaurants Association.

Curated Destination Promotion B2B Roadshows will be held across major cities in Tamil Nadu and Kerala to present Karnataka’s cultural heritage, hill destinations, natural sites, wildlife reserves, and adventure tourism offerings.

The roadshow will begin in Coimbatore on November 25, 2025. It will continue in Cochin on November 26, Madurai on November 27, and conclude in Salem on November 28, 2025.

Forty-two stakeholders from Karnataka will participate in the B2B sessions. The anticipated buyer turnout is 150 in Coimbatore, 200 in Cochin, 120 in Madurai, and 100 in Salem.

The participating stakeholders are Amritara Hotels & Resorts, Apna Holidays, Bigtravels, Blue Bird Travels, Blueearth Hospitality Pvt. Ltd., CGH Earth Hotels, Cintacor Island Resort, Club Mahindra, Coorg Cliffs Resort & Spa, Coqueiros Beach Cottages, Denissons Beach Resort – Kumta, Evolve Back Resorts, Heritage Resort Hampi, Hotel Le Ruchi The Prince – Mysore, India Tourism, Jungle Lodges & Resorts Limited, Kaav Safari Lodge, Kadkani Resorts – Coorg, Karnataka State Tourism Development Corporation, Kimmane Luxury Golf Resort – Shivamogga, Laguna Water Sports & River Resort, Luxunlock Private Villas & Retreats, Malnad Shire An Eco Resort – Shivamogga, Manasa Water Park & Resort, Narayani Holidays & Conferences Pvt Ltd, Paul John Resorts & Hotels, Porcupine Castle Resort, Quality Holidays & Cars Pvt. Ltd., Rainforest Retreats Pvt Ltd, Safe Wheels Tours & Travels, Scylla Luxury Resort & Spa, Siddhartha Voyage Solutions, Skyway International Travels Pvt. Ltd., TGI Hotels & Resorts, The Serai Resort, The Sliver Sky Hotels & Resorts, The Tamara – Coorg, The Windflower Resorts & Spa, Tripbanao, Trivik Hotels & Resorts, WADA 1 and Woodstock Resorts.

Each roadshow will include destination presentations, video screenings, and interactive sessions covering Karnataka’s tourism circuits, ranging from heritage towns and hill stations to wildlife sanctuaries and eco-tourism sites.

K. Syama Raju, President of Karnataka Tourism Society, said, “Karnataka offers an extraordinary year-round tourism experience, with globally recognised attractions such as UNESCO World Heritage Sites, pristine beaches, lush forests, and vibrant wildlife. Through this roadshow series, we aim to catalyse domestic inbound travel and strengthen Karnataka’s visibility among the travel trade in Tamil Nadu and Kerala. It’s a strategic step to deepen regional partnerships and showcase the state’s unmatched tourism potential.”

D. Venkatesan, Regional Director (South), Indiatourism Chennai, said: “With its diverse portfolio of tourism products, Karnataka is rapidly emerging as one of the most dynamic states for both leisure and business travel. Domestic tourism remains the backbone of our tourism economy, and initiatives like these roadshows are vital to unlocking its full potential. The initiative seeks to enhance interstate tourism cooperation and strengthen domestic tourism promotion under the ‘Dekho Apna Desh’ campaign of the Ministry of Tourism. These roadshows offer an excellent platform for stakeholders to reconnect with the travel trade and engage meaningfully with prospective tourists.”

Representatives from Karnataka Tourism Society will meet tourism officials, travel company owners, and tour operators to develop regional partnerships and identify new business opportunities.

In the next phase, Karnataka Tourism Society plans to expand the campaign to state capitals and Tier-two cities across Central India to strengthen Karnataka’s national tourism presence and trade engagement.