Kenya Tourism Board Recognised As The Best Tourism Board in Africa

Kenya Tourism Board has been recognised as the best tourism board in Africa at the Africa Tourism Awards 2025. The awards were presented on 1 November at the Hilton London Canary Wharf.

Masai Mara National Reserve also won the best safari destination award, beating competitors including Kruger and Serengeti National Parks. The reserve was recognised for its wildlife experiences and community-focused conservation efforts.

The Kenya Tourism Board received additional commendations for best tourism video, best country destination, best city destination for Nairobi, and best international airport for Jomo Kenyatta International Airport.

Allan Njoroge, Acting Chief Executive Officer of Kenya Tourism Board, said: "These accolades are a strong testament to Kenya's extraordinary natural heritage and our commitment to sustainable tourism growth. The Masai Mara remains our crown jewel and one of the world's premier safari destinations. Our recognition as Best Tourism Board reflects KTB's innovative marketing strategies, strategic partnerships, and concerted efforts to grow visitor arrivals, boost revenue, and create millions of jobs for Kenyans."

The awards were announced during the World Travel Market in London, where the Kenya Tourism Board led a delegation to promote the country's tourism offerings. The board showcased Kenya's diverse attractions including adventure tourism, cultural festivals and coastal experiences.

The recognition reinforces Kenya's position as a leading African tourism destination, combining wildlife experiences with cultural heritage and modern infrastructure.