Kerala Tourism Introduces New Experiences for 2025 Holiday Season

Kerala Tourism has unveiled a range of experiential products tailored for domestic and international travellers as the festival and winter holiday season begins. The state continues to reinforce its position as a safe, sustainable, and inclusive destination while introducing new locales alongside its classic attractions.

Kerala Tourism Minister P A Mohamed Riyas stated, "Kerala Tourism has made a paradigm shift by positioning itself as an inclusive, experiential and regenerative destination that offers diverse choices to visitors across the state." The minister highlighted these developments during Kerala Tourism's 'Network Kerala' B2B Tourism Meet at Crowne Plaza, Okhla.

The timing coincides with major events including the Kochi-Muziris Biennale starting December 12, and follows the successful Yaanam Travel Literary Festival in Varkala earlier this month. The state recently unveiled a Vision Document focusing on digital transformation through smart ticketing, AR/VR experiences, and AI-driven visitor management.

Kerala has also emerged as a leader in women-friendly tourism, with increasing numbers of solo women travellers and women-led tour groups. The state is gaining recognition for destination weddings and MICE tourism, supported by its Responsible Tourism Mission and community-led initiatives.

The new products and packages have received encouraging response at tourism fairs across India and abroad, building on Kerala's established attractions including backwaters, hill stations, and Ayurvedic wellness experiences.