KTO wraps up first phase of 2025 India roadshows

The Korea Tourism Organisation (KTO) India has completed the initial stage of its four-city series of roadshows in India, held in major metropolitan areas during April and May. The events in Chennai (April 23), Bengaluru (April 25), Kolkata (May 21), and Kochi (May 23) saw the participation of over ten Korean Destination Management Companies (DMCs) in each city, engaging with leading Indian travel professionals through B2B travel exchanges and cultural K-Gala Nights.

These engagements aimed to enhance Korea’s tourism presence in southern and eastern India by facilitating direct networking, destination presentations, and cultural showcases. In Kolkata and Kochi, attendees enjoyed performances by the internationally renowned Korean performance art group – The Painters. Their live shows, combining art and visual storytelling, added a vibrant cultural dimension to the events, highlighting Korea’s appeal beyond typical tourism.

“Our goal through these roadshows has been to create meaningful, long-term relationships with the Indian travel trade and to showcase Korea’s evolving offerings in a fresh and culturally immersive way,” said Myong Kil Yun, Regional Director, India & SAARC Countries, Korea Tourism Organisation (KTO). “We are grateful for the overwhelming response in all four cities and remain committed to supporting our trade partners in expanding Korea’s footprint in India’s outbound travel landscape.”

Each roadshow included a Korea Travel Mart, which saw significant participation from travel agents across leisure, luxury, FIT, and GIT segments. The K-Gala Nights provided opportunities for strategic discussions among trade partners and stakeholders, alongside cultural and culinary experiences. Attendees also explored a themed promotional booth inspired by Korea’s traditional markets, where they sampled authentic Korean street foods, deepening their understanding of Korea as a vibrant destination.