Lisa of BLACKPINK Named Amazing Thailand Ambassador

The Tourism Authority of Thailand (TAT) has announced the appointment of K‑pop star and BLACKPINK member Lalisa ‘Lisa’ Manobal as the new Amazing Thailand Ambassador, representing Thai tourism on the global stage. In this role, Lisa will embody and showcase the charm, culture and image of Thailand as a leading quality travel destination.

Lisa, one of Thailand’s most celebrated icons, brings her international influence and recognition to highlight the country’s beauty, diversity and unique identity. Her success and global presence are expected to inspire travellers worldwide to explore the kingdom’s rich cultural heritage and modern attractions.

Thapanee Kiatphaibool, Governor of TAT, said, “Collaborating with Lisa as the Amazing Thailand Ambassador marks another significant milestone in presenting the charm, diversity and wonders of Thailand from a fresh perspective, one that will inspire both Thai people and international visitors to discover the magic of Amazing Thailand together. Accordingly, TAT remains committed to positioning Thailand as a high‑quality and safe destination, welcoming both domestic and international travellers with warmth and care. This reflects the country’s image as a Quality Leisure Destination, while also reinforcing confidence in ‘Trusted Thailand’, a place where every journey creates meaningful and lasting memories.”

The partnership between TAT, the Thai tourism industry, and Lisa aims to stimulate global interest in visiting Thailand, reaffirming the enduring value of Thai culture and hospitality. With Lisa as the face of Amazing Thailand, the initiative reflects national pride while positioning the country as a destination ready to deliver meaningful, memorable and world‑class travel experiences.