Magnicity Teams Up with AVIAREPS India to Capture Growing Market

Magnicity, the global leader in panoramic and immersive city experiences, has appointed AVIAREPS India as its official sales, marketing, and PR partner to enhance brand visibility and engagement across India. With Indian outbound tourism expected to rank as the fifth largest worldwide by 2027, this collaboration aims to strategically increase Magnicity’s presence in key Indian cities.

Magnicity offers more than stunning panoramic views. Visitors enjoy immersive storytelling, multi-sensory experiences, and carefully curated culinary offerings that enrich their exploration of a city’s culture, architecture, and history, creating unforgettable moments beyond just the skyline.

Alexia Vettier, CEO of Magnicity, commented, "We are excited to strengthen our presence in the Indian market, a country known for its vibrant and curious travellers. This collaboration marks the beginning of our expansion plans into Asia, and we look forward to welcoming more Indian visitors to our global locations."

Ellona Pereira, General Manager, AVIAREPS India, added, "We are delighted to represent Magnicity, a brand that transforms sightseeing into a storytelling journey. With India’s deep-rooted appreciation for culture and immersive experiences, Magnicity’s philosophy will truly resonate with Indian travellers, enhancing their journeys with unforgettable moments and unique perspectives at every destination."

Celebrating its 50^th anniversary last year, Magnicity was founded in France in 1974 and has expanded its global footprint through iconic observation points overlooking renowned landmarks. The brand currently operates at six prestigious sites: Paris Montparnasse Observatory, France; Berlin’s Fernsehturm, Germany; 360 Chicago, USA; Euromast and Celest’ in Rotterdam, Netherlands; and Highline Warsaw, Poland, arriving in 2025.