MakeMyTrip Collaborates With OpenAI To Enhance AI-Driven Travel Discovery

AI Integration Across Travel Journey

MakeMyTrip announced that it will collaborate with OpenAI to deepen AI-led travel discovery and capture high-intent travel queries.

As part of this collaboration, MakeMyTrip uses OpenAI’s APIs to power new AI features in its app, enabling travellers to move from conversational inspiration to booking within the MakeMyTrip’s Myra interface. 

The collaboration strengthens MakeMyTrip’s ability to respond to evolving travel intent, delivering structured, transaction-ready options across flights, hotels and ancillary services. It marks a shift from passive search visibility to active participation in AI-led discovery, translating conversational intent into bookable outcomes.

Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip, said, “Our collaboration with OpenAI ensures that when travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. When AI is anchored in MakeMyTrip’s proprietary travel data and deeply integrated into the marketplace, it moves beyond inspiration to deliver personalised, bookable outcomes at scale. This is about transforming curiosity into confident decisions.”

Oliver Jay, Managing Director, International, OpenAI added, “MakeMyTrip is using OpenAI’s APIs to make travel planning feel less like filtering and more like a conversation, with recommendations and itineraries that reflect what a traveler actually wants. Advanced AI is not just about enterprises and how they use it internally, but how they can also transform their consumers’ experience and engagement with the platform.” 

MakeMyTrip has been applying artificial intelligence and machine learning technologies across its platform for several years, incorporating AI-driven systems throughout the travel journey. From trip inspiration and destination discovery to search, booking, and post-sales support, AI tools are integrated at multiple stages of the customer experience.

The company has developed proprietary models based on large language frameworks and travel-intent data. These models support features such as Myra, its generative AI trip planning assistant. Myra currently handles more than 50,000 conversations each day across several languages, including Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu, and English. Its vernacular voice functionality has contributed to broader usage, with over 45 per cent of queries originating from Tier-II and smaller cities, and a higher proportion of voice-led interactions observed outside metropolitan areas.