The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is thrilled to announce Bollywood star and lifestyle icon Katrina Kaif as the new Global Brand Ambassador for the Maldives. This exciting partnership follows the launch of their Special Summer Sale Campaign, designed to inspire more travellers to experience the stunning natural beauty, vibrant marine life, and luxurious exclusives that the Maldives offers.
Kaif is an internationally renowned actress, award-winning entrepreneur, and a prominent figure across industries and continents. With an impressive body of blockbuster films and numerous prestigious accolades, she has made a significant mark on Indian cinema. Beyond her film career, she has also demonstrated remarkable entrepreneurial talent, redefining women’s roles in business. Recognised with the esteemed Forbes Icon of Excellence award, she is a leading voice at the intersection of entertainment and enterprise.
Speaking about her new role as the Sunny Side of Life’s Global Brand Ambassador, Kaif said, “The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”
Ibrahim Shiuree, CEO & MD of Visit Maldives, commented on the appointment, "We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world."
Our Summer Sale Campaign features exclusive offers and great value deals across a range of luxury resorts, boutique guesthouses, and family-friendly accommodations throughout the Maldives. Currently live in essential markets including the UK, Russia & CIS, the DACH region, Italy, Poland, Spain, and India, these offers are tailored for travellers seeking unforgettable summer escapes. This initiative highlights our commitment to enhancing the Maldives' global presence and encouraging bookings for Summer 2025 and beyond.
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