Marriott Launches Kareena Kapoor-led Dining Campaign cross South Asia

Marriott International has unveiled a bold new food and beverage campaign titled “Toh, Aaj Jaana Kahan Hai?”, aimed at redefining dining experiences across its South Asian hotels. Running from July to September 2025, the campaign features Bollywood star Kareena Kapoor Khan and blends storytelling, technology, and hospitality to create immersive culinary journeys.

At the core of the campaign is a series of playful, Bebo-themed films showcasing the variety and vibrancy of Marriott’s restaurants and lounges. From laid-back brunches to fine-dining evenings, the campaign positions Marriott venues not just as places to eat, but as destinations for memorable moments and spontaneous celebrations.

With a tech-integrated approach, Marriott is tapping into automation, data-driven personalisation, and content-led engagement to reach both loyal guests and new diners. By asking the familiar question, “Toh, Aaj Jaana Kahan Hai?”- the brand encourages people to explore their next meal as an experience, with Marriott as the natural answer.

Kareena Kapoor Khan, commented, “Some of my favourite memories have been created around a table, whether it’s Sunday brunch with family or a spontaneous dinner with friends. Marriott’s campaign is an invitation for everyone to make space for those moments again. And with so many incredible options across a city near you, the only question is: Toh, aaj jaana kahan hai?”

This campaign not only strengthens Marriott’s presence in the competitive F&B landscape but also builds a dynamic narrative around everyday dining. It marks a fresh, entertaining push to connect with India’s growing community of food lovers and experience seekers.

Khushnooma Kapadia, Vice President - Marketing, South Asia at Marriott International, remarks, “At Marriott, we believe the future of F&B lies in combining tech innovation with the sensory experience of dining out. With our latest campaign “Toh, Aaj Jaana Kahan Hai?” launched across key cities in India, we are tapping into that cultural nuance using advanced mechanisms to ensure that when the customer is looking for us there is easy online access and targeted information enabling him. The endeavor is to cut out the search journey and facilitate faster reservations. We chose Kareena Kapoor to be the face because she is authentic, has a very strong connection with food and has the perfect mix of glamor and relatability. From traditional methods of booking to faster digital table reservations, we are seeing a paradigm shift in how guests discover and book their dinner options. Dining and reservations are becoming smarter and faster. From curated recommendations to immersive content, we are making the journey from intention to experience more seamless, intuitive, and inspiring. It’s a first for the industry with a future-forward approach to hospitality. And we are very excited to see how it is received by our customers”