Matsya Utsav 2025 to Showcase Eastern Rajasthan’s Culture Across Four Days in Alwar

A cultural festival presenting Eastern Rajasthan on a national platform

The Government of Rajasthan is preparing to present Eastern Rajasthan’s cultural identity on a national platform through an expanded edition of Matsya Utsav 2025. Tourism Commissioner Rukmani Riar stated that the four-day festival, scheduled from November twenty-three to twenty-six in Alwar district, will highlight the region’s heritage, natural landscape, traditional arts, crafts and cuisine. The initiative also aims to position Eastern Rajasthan alongside Western Rajasthan’s well-known cultural festivals.

Riar said that Alwar and its adjoining region bring together mythological heritage, historical structures and modern industrial development. Sites such as Pandupol, the ascetic space of Bhartrihari ji; Bala Qila; Sariska Tiger Reserve; Siliserh Lake; Bhangarh; and several ancient monuments contribute to the district’s cultural identity. Elements of its historic artistry, including preserved architecture, music, weaponry and craftsmanship, are visible at the Alwar Museum and the Moosi Rani ki Chhatri–Sagar complex. Sariska, one of the state’s prominent tiger reserves, is recognised as part of the district’s “Panch Gaurav” tourist offerings.

Riar also noted that Alwar has grown into one of Rajasthan’s fastest-developing industrial centres, with investments from companies in the automobile, electronics, medical-pharma, engineering and steel sectors. As a key location along the Delhi–Mumbai Industrial Corridor, Alwar is emerging as an international hub for industry and logistics. This combination of industrial growth, cultural depth and historical significance shapes the region’s contemporary identity.

Under the leadership of Chief Minister Bhajanlal Sharma and Deputy Chief Minister Diya Kumari, the Tourism Department aims to present this identity through Matsya Utsav 2025. Over four days, processions featuring local instruments, folk performances, cultural tableaux and artist groups will take place at key tourist locations in the city. A handicrafts and food expo will showcase regional craft traditions, including terracotta, paper pottery, textile work, local dishes, and Alwar’s well-known sweets.

The festival will also include yoga sessions, a Sariska “Panch Gaurav” photography series, kite exhibitions, children’s competitions, group singing, folk dances and evening musical performances. Night tourism activities, covering historic sites, havelis, temples, museums and viewpoints, are being developed to support heritage-linked tourism in Alwar.

Joint Director of Tourism Daleep Singh Rathore said that Eastern Rajasthan is now ready to present its cultural identity on the national stage with confidence similar to Western Rajasthan’s established events, such as Maru Mahotsav, Pushkar Fair and Desert Festival. Matsya Utsav 2025, he noted, marks the beginning of this renewed cultural presence.

Supported by coordinated efforts between the district administration and the Tourism Department, the four-day festival aims to revive Alwar’s cultural legacy, encourage tourism, enhance community engagement and contribute to Eastern Rajasthan’s emerging identity across India.